The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

Five star physician reviewReviews & Managing Your Radiologist’s Online Reputation

On any given day, patients go to the web to look for a doctor, search for directions to that physician’s office and rant/rave about an experience with the doctor. These reviews can either shine a beacon on your practice or overshadow the work you do.

We work hard to maintain a positive online reputation for our clients. In a previous blog post, Managing Your Online Reputation, we discussed how important it is to track and respond to reviews. There are readily accessible online tools that allow for open avenues of communication with patients. Our response, time and time again, is “people are talking about you online; wouldn’t you like to be part of the conversation?”

Event Planning: Wellness on Women’s Minds

Research shows that women are the decision-makers when it comes to the health and wellness of their families; however, studies also show that they often give their own care lower priority. Women’s wellness screening events is an area that has scored a lot of success for our clients. Hosting a night of pampering paired with DEXA, heel scans, mammography and awareness education draws in new patients who in turn become returning patients.

The annual Mammothon event for our client Radiology Associates of Hartford is a “marathon of mammograms” — 26.2 continuous hours — that occurs the same weekend as the Susan G. Komen Foundation’s Race for the Cure. It provides important screenings to women in Connecticut; a state with the second highest incidence of breast cancer in the U.S. Armada Medical Marketing is coordinating the second annual event next month. (The Colorado Healthcare Communicators honored our agency last fall with a Silver Leaf Award in Community Relations for our effective coordination with community businesses and proactive media relations.)

We look forward to gaining and sharing knowledge at RBMA. Stop by our booth #107 to pick our brains, discuss different health care marketing strategies or to simply say hi!

To learn more about Armada Medical Marketing and our health care specialties and services, please visit

Jennifer is a Senior Account Supervisor at Armada.