Knowledge is the New Pink


Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.


Our Objective

Reach out to patients on Facebook and arm them with valuable health information.


Our Method

Utilize apps on Facebook to share our October BCAM advertisements and urge visitors to learn more about our clients, their services and early detection via a quiz. Armada developed customized landing pages for each client’s Facebook page and then directed fans to take a Breast Cancer Awareness Month Quiz to test their knowledge. To see some examples of our customized landing pages, click on one of the links below:


Facebook apps used (click to learn more about integrating these apps):


Advertisement for Northern Arizona Radiology:

Our Results

Using analytics provided by Facebook and tracking the Survey Monkey responses allowed us to monitor the success of our campaign. The number of “Likes” grew across the board for these clients. And most importantly, our level of engagement with visitors to these Facebook pages increased to reflect new fans, comments and post likes.

Armada works with diagnostic imaging clients around the nation and uses social media to keep consumers up-to-date on new screening technologies, educated on current news regarding health topics, aware of reminders to schedule mammograms and in-the-know on upcoming wellness events. Contact us to learn more about social media and what it can do for your practice, company or bottom line!

Micki is Armada’s Director of Social Media and Senior Account Manager.