Armada Team Members Selected as Featured Speakers at the 2016 Radiology Business Management Association Conference in Las Vegas

Featured Speakers

Three—count ‘em—three of Armada’s medical marketing experts will present, as featured speakers, on a variety of marketing communications topics at this year’s RBMA Building Better Radiology Marketing Programs conference March 6-8 in Las Vegas.

Jennifer Crump-Bertram and Sara Ross will co-present the topic: “Feet, Sweets or Tweets: What Are The Most Effective Components of a Marketing Communications Program?” The presentation is aimed at helping radiology providers determine if they need a brand strategy, how to use the internet to market a practice, the importance of timing in direct-to-patient campaigns, social media strategies and more.

Jim Koehler will lead a presentation entitled “How to Get the Greatest Value out of Your Marketing Resources.” It will cover such topics as how to set a realistic marketing budget, how to evaluate creative concepts in advertising and physician marketing and how to best demonstrate ROI and the value of marketing to executive management.

The presentations comprise the bulk of the pre-conference session designed to help radiology administrators and marketing directors learn new and proven techniques to more effectively market radiology practices, hospital imaging departments, independent diagnostic testing facilities and women’s imaging centers.

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Armada Brings Home the Gold from the Colorado Healthcare Communicators 2015 Gold Leaf Awards

Gold Leaf AwardsArmada Medical Marketing is honored to have been awarded a prestigious Gold Leaf and Silver Leaf Award from the 2015 Colorado Healthcare Communicators Gold Leaf Awards. The Armada team earned the Gold Leaf Award in the media relations category for media coverage secured in key outlets for the product launch of FORE Support Services’ AuthPal cloud-based prior authorization software for radiology practices.

Armada crafted a press release to announce the launch of this first-of-its-kind product and then used our extensive relationships within the radiology, and health care IT, and revenue cycle management space to secure coverage of the product’s launch at the 2015 Radiology Business Management Association’s Radiology Business Summit in Las Vegas this past June.

Judges’ comments on this powerful campaign included: “This product launch is a flawless new product launch media relations effort. It combines pre- and post-event communications and content creation to create a community of interest and actual product inquiries,” “Thoughtful and strategic messaging incorporated for each of the (campaign) phases and media channels,” and “…the validated responses, robust media coverage and engagement with the target market was a phenomenal achievement.”

We’re also very excited to have won a Silver Leaf Award in the single platform social media category for a Movember fundraising and men’s health awareness campaign we orchestrated for Synergy Radiology Associates last November. Armada recommended that Synergy conduct a Facebook fundraising campaign supporting the Movember USA Foundation, which raises awareness and research funds for prostate and testicular cancer by encouraging men to grow a moustache throughout the month of November. The growing moustache acts as a visual conversation starter and reminder about the importance of men’s health issues.

Six Synergy radiologists started the month clean-shaven and then sent in weekly photos of their moustache’s progress, which were shared on Synergy’s Facebook page. Fans of Synergy’s page voted for their favorites by clicking the like button. For every like a photo got, Synergy donated a dollar to the Movember USA Foundation, raising a total of $1,000. The campaign also increased Synergy’s social media fan base by attracting nearly 400 people to like and follow the radiology group’s Facebook page and engage in meaningful conversations about men’s health.

Judges’ comments included: “Great results on a single medium,” and “This is a great campaign and great use of a single platform for a B2B audience.”

Thanks to Colorado Healthcare Communicators for putting on another great event, and congratulations to all of this year’s award winners!

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Armada’s On the Move

Armada New Building Exterior

We’re on the move at Armada Medical Marketing! We packed up the office we’ve occupied for the past nine years on 29th Avenue in Denver and we’ve gone ten minutes up the road to a new office in Arvada. We’re still in the process of unpacking, but we are quickly settling into our new space.

Our new address is 6385 West 52nd Avenue, Suite 2A, Arvada, Colorado 80002. Our phone number hasn’t changed; we’re still just a ring away at 303-623-1190. Rest assured while we settle into our new space our commitment to seamlessly serving our clients at the very highest level is still our number one priority.

We remain fully operational, and we would love to hear from you about your medical marketing needs.

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Dr. Seuss and Medical Marketing: Not Odd Friends Indeed!

Armada BoothSpring at Armada means we are gearing up for some of the annual industry conferences at which we attend or exhibit. Our preparations for these conferences had all of us asking, “If we were our own client, what marketing recommendations would we give?” And, then a funny thing happened. A quote from Dr. Seuss found its way into our brainstorming meeting and took hold. Or, to put it in Dr. Seuss terms, we “Thought left and thought right and thought low and thought high. Oh, the thinks you can think up if you only try.”

The question of, “Why fit in when you were born to stand out?” inspired us to design a new marketing campaign for our agency. Using the genius and simplicity that Dr. Seuss’s words and characters embody, we decided to creatively position our brand and have a little fun while doing it. Once we nailed down the central theme, our art director got busy creating original Dr. Seuss-inspired characters. Sketches of those characters then became the basis of a new trade show booth we designed, complete with a very Seuss-ical banner display that lets passersby know at a glance that Armada’s core competencies are branding, social media, digital marketing, advertising and public relations.

Direct mailerTo support our new trade show booth, we designed two different pre-show mailers using our original Dr. Seuss-themed artwork and Dr. Seuss-esque language. We also designed posters that serve as tabletop displays of work from our portfolio. The tabletop posters use the same color scheme as the new trade show booth and the Dr. Seuss-like font for an overall coordinated look. We chose teal and lime green as the primary colors on all of the marketing collateral we created to reflect Armada’s new, more modern visual branding launched at the beginning of the year. We have even committed to making our clothes tie-in with the Dr. Seuss theme. What can we say? When we commit, we commit!

We like this approach to marketing ourselves because it is different. It’s eye catching and engages the audience with humor. And, just like Dr. Seuss, meaningful and serious messages are delivered. But in a way that’s creative enough to garner our brand top-of-mind awareness. Or, to quote the poet yet again whose famous words and images have been captivating people for generations, “And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed).”

 

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Keeping the Armada Brand Healthy!

An exciting, challenging and promising 2014 is in store for medical marketing. As a new health care landscape takes shape, Armada Medical is positioned stay ahead of the game, starting with a branding update.

The Armada Medical Marketing 2014 update better reflects what our brand actually delivers. We’re still an agency with an arsenal of marketing firepower, but one that is agilely maneuvering our clients through the turbulent seas of restrictions, regulations and guidelines that impact medical marketing.

As we describe in our opening webpage statement, we understand that highly skeptical and time-challenged audiences require more precisely targeted, persuasive and intelligent messages than ever before—and it was time to update our brand to better reflect that we are uniquely positioned to do just that.

 

Armada Medical Marketing LogoThe Brand

Originally developed in 2002, the Armada brand depicted a traditional “fleet” of ships. This represented the arsenal of health care marketing power and resources that our agency could deliver for our clients. However, the image, style and technology behind the original brand were becoming dated and stale.

Our more modern, streamlined brand identity reflects the forward momentum and continuous innovation that we provide to our clients, helping them prevail over the confusion, the competitors and even the complacency that can reach into the very soul of medical marketing.

The new logo maintains a tie to our original logo and its well-established branding — something our clients and business prospects still recognize as Armada. We kept the original font and removed the drop shadow to further simplify the image. We have also updated the color palette to greens and blues, which are often associated with healing, dependability and freshness. These attributes resonate with sellers and consumers of health care products and services, and are meaningful to health care professionals and their patients.

 

Armada website comparision
The Website

With the new logo finalized, our next task was to update the website with the new branding. Because the old site included flash-based moving parts and navigation, and since flash is no longer supported on many mobile and tablet devices, a total redesign was in order.

The result is a new, fully updated and responsive Armada Medical website that is easily viewed on mobile and tablet devices, as well as traditional desktops. The content has been reorganized so that navigation is easier to see and simpler to use. We shifted the focus from the ship theme to a large, rotating banner of our agency’s strengths. The result is a site that’s much cleaner, easier to read and navigate, and more modern looking in coordination with the updated visual branding.

 

Home Page Scroller

Included in the website redesign is a home page scroller that moves though the major sections of the website. This provides clearly visible and instant access to the most important sections of the site, enabling the visitor to quickly discover what we’re all about.

 

The Portfolio

Armada PortfolioThe Portfolio section of the Armada website also underwent a significant update. The old flash-based technology called up another smaller window on the website (see example of old portfolio), making the images smaller and harder to navigate.

The new section includes a java script portfolio that is responsive (resizes to the users screen) and has our service categories across the top for ease of navigation, with thumbnails below for quick and easy viewing of our work samples.

 

Team Page

We’ve also added a new “meet our team” feature. This may seem like a small addition, but we wanted our clients to feel more connected to us and know the team that is working hard for their company. Visitors can now put a face to the name, and the page comes with a surprise roll-over option to let visitors know we are an intelligent and hard working – but also fun – group to work with!

 

Armada Medical Marketing new branding collateral

The Other Stuff

Of course, after updating our logo and website, our job was still not done. After the rebranding and website updates, all of the agency’s marketing collateral was updated to make sure our new brand was consistent in all of our communications both external and internal.

We hope you enjoy our refreshed new look as we sail through the changing world of medical marketing, experiencing the challenges and rewards of amazing services and incredible technology every day.

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Armada Earns Healthcare Marketing Honors

It was a great night at the Colorado Healthcare Communicators (CHC) 2013 Gold Leaf Awards last night! Armada Medical Marketing sponsored the new-this-year After Party, offering the signature Armada Colada and a raffle of local Denver gifts and goodies.

Check out the CHC’s Twitter hashtag #GoldLeafAwards for complete coverage of last night’s award ceremony. Photos from the event will be shared on CHC’s Facebook page!

 

We’re very proud of the six projects that the CHC judges deemed worthy of awards:

  • Writing: Sales/Marketing Material – “From Manuscript to Medical Marketing” for Atherotech Diagnostics Lab

 

  • Social Media: Other Social Medium – “Broadcasting Breast Cancer Awareness
    on YouTube”
    for Radiology Associates of Hartford

 

  • Collateral over $10,000 – “Mitroflow Valsalva Conduit Collateral System” for Sorin Group

 

  • Social Media: Twitter – “Tweeting to a Physician Network” for Atherotech Diagnostics Lab

 

  • Event: Large – “Changing Hearts and Minds” a campaign for the American College of Cardiology Scientic Sessions for Atherotech Diagnostics Lab

 

  • Media Relations: Proactive Story Placements – “Driving participants to the Mammothon through Effective Media Relations” Radiology Associates of Hartford

For a full list of all of Armada’s awards visit our Awards and Honors page.
Read the rest of this entry »

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