Building, Sharing Expertise at Future Conferences

Armada Medical Marketing added eight conferences in 2013 and looks forward to networking, showcasing our marketing expertise and learning more about the latest in radiology and the medical imaging industry.

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RBMA: Marketing Conference

San Antonio

Armada’s first conference in 2013 is the RMBA — Radiology Business Management Association   marketing conference March 10-12 in the home of the ‘ol Alamo! Jenn and Calvin are attending and look forward to sharing our integrated marketing mix with attendees and learning what radiology marketing practices have worked for others.

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Share in Our Success

Thank you to our amazing clients for your hard work, dedication to marketing and willingness to trust even our most out-of-the-box recommendations! Without your support, these 2012 highlights would not exist!

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Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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Armada: Behind the Scenes

After joining Armada in May as its new Social Media Coordinator, I struggled a bit to catch on to the culture of our agency. You see, I work out of our St. Paul (Minnesota) office, and the majority of my co-workers are based in our Denver headquarters. Therefore, in efforts to get to know the team I sent out a fun questionnaire to each employee.

Don’t be fooled by their ability to magically edit, strategically market, develop, design, write, and blog for their medical clients. Behind the scenes, the Armada Medical Marketing team is a group of extraordinary adults.

Firstly, I discovered that for these folks, caffeine is essential. On average, the Armada team consumes three caffeinated drinks a day — coffee being the popular choice.

Snacks, or candy in our case, are also necessary to survive a work day. Perhaps we should invest in a vending machine due to the variety of answers — Laffy Taffy, Gobstoppers, Junior Mints — and all but two named a snack that included chocolate! Matt, an account manager, likes to snack on popcorn balls.

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Armada Wins 2012 BMA Gold Key Award

We’re excited to announce that we’ve been honored with a Colorado Business Marketing Association Gold Key Award for Cobble’s Corner, a blog created and managed by Armada Medical Marketing for our client Atherotech Diagnostics Lab. Our team received a Silver Award in the social media-blog category for this ongoing project.

Cobble’s Corner — already a two-time social media award winner by the Colorado Healthcare Communicators ­— is an engaging blog designed to reach lipidologists and the physician community. The web-based efforts aimed to spur medical conversations on cholesterol testing and build the reputation of Chief Medical Officer Michael E Cobble, M.D., into a well-known and respected expert in the field of lipidology.

 

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Armada Brings Marketing Expertise to Diagnostic Imaging Conferences

22nd Annual Interdisciplinary Breast Center Conference – Booth No. 106

LAS VEGAS — Armada will participate in the National Consortium of Breast Centers’ (NCoBC) annual convention March 10-14 in Las Vegas. NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing, exhibiting at booth No. 106, will share its services and expertise in marketing women’s imaging and cancer treatment services.

 

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