Armada Signs Baro-Therapies Inc.

We’re excited to announce that Armada Medical Marketing has been chosen by Baro-Therapies Inc. of Miramar, Fla., to develop and manage the company’s launch for its barometric therapy device, The Rejuvenator.

Armada will design a strategic communications campaign to increase product awareness of The Rejuvenator among consumers, health care professionals and key markets. Campaign components will include direct-to-consumer and medical professional marketing in addition to strengthening social media efforts.

The Rejuvenator (at left) is a tent-like, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

 

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Wishing Good Health to All

This holiday season, we are thankful for…

It’s an extremely busy and stressful time of year for everyone, but we would be remiss if we didn’t take a moment to reflect on the past year and extend our thanks to those who have made such a difference for our company and its continued success:

 

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Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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Changing Physician Practice Patterns, Part II

Marketing may be your best weapon

The Japanese consider business to be a form of warfare. Some American companies understand this, but medical manufacturers and practices are hesitant to adopt this line of thinking, perhaps due to the scientific or “collaborative” nature of the medical business. Doctors and researchers are collegial; they want to be respected, and an aggressive posture might negatively impact their reputation.

The bottom line, however, is this: You made a better device, test or treatment available because you knew you could make a difference.

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Changing Physician Practice Patterns, Part I

Fighting the good fight

Consider these scenarios:

A primary care doctor knows a CT scan of the lungs is more likely to reveal cancerous lesions, but orders a standard chest X-ray instead.

A gastroenterologist knows a 13C urea breath test is just as accurate as the endoscope at detecting H. pylori, but orders the scope anyway.

A cardiologist knows that the stress test is not as effective at determining heart attack risk as other tests, but continues to put his patients on the treadmill.

A cardiothoracic surgeon knows a particular heart valve would be better for her patient, but because her hospital refuses to purchase it, she uses an inferior device.

It is an outrage. You might even think it’s a crime.

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Why We Plan to Win Big (Again) at the Gold Leaf Awards

Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

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