Armada Medical Marketing’s Jim Koehler and Jessica Black recently presented to the Colorado Healthcare Communicators on how to effectively market to physician and clinical audiences. The information and slides below are part of this presentation.
Physician Marketing Trend #1: The process by which physicians receive their information is changing … constantly
Physician Marketing Trend #2: Marketing to physicians requires a different approach than marketing to other audiences
Physician Marketing Trend #3: New physician marketing models require increased scrutiny of compliance guidelines