Reach Out & Touch a Physician

Armada Medical Marketing’s Jim Koehler and Jessica Black recently presented to the Colorado Healthcare Communicators on how to effectively market to physician and clinical audiences. The information and slides below are part of this presentation.

Physician Marketing Trend #1: The process by which physicians receive their information is changing … constantly

Physician Marketing Trend #2: Marketing to physicians requires a different approach than marketing to other audiences

Physician Marketing Trend #3: New physician marketing models require increased scrutiny of compliance guidelines

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Brownlie Adds Strength to Armada’s PR Team

Armada and Amanda. Sounds confusing, and believe me, I’ve typed Amanda Medical Marketing a handful of times. But now we’re excited to have an Amanda within our company!

Amanda Brownlie was recently hired as a Public Relations Account Manager.

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Armada Wins at B2B Marketing Awards

Armada Medical Marketing is very proud to have received two awards at the 2011 Colorado Business Marketing Association’s Gold Key Awards, which recognizes the best B2B marketing and advertising in the state.

Our agency received a Gold Award in Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs. We also received a Silver Award in Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits.

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Capitalizing on Health Care Savings

Fidelity Investments, a leading provider or employer benefits, recently announced the first-ever decline of its annual estimate of future health care costs for retired couples. The estimated $230,000 required for a 65-year-old couple for medical expenses from the present through the remainder of their lives represents an 8 percent decline from last year’s estimate.

Is technology and innovation playing a part in this decline?

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Marketing for Radiology Practices

 

 

This week Jim and Jennifer will attend the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference in Portland.

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NCBC – Marketing for Breast Centers

We’re at Booth #106

Imaging centers — especially specialized breast screening and diagnostic imaging centers — can benefit and capitalize on social media. This week we’re talking with others about this topic at the National Consortium of Breast Centers’ (NCBC) annual convention March 12-16 in Las Vegas.

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