22nd Annual Interdisciplinary Breast Center Conference - Booth No. 106

LAS VEGAS — Armada will participate in the National Consortium of Breast Centers’ (NCoBC) annual convention March 10-14 in Las Vegas. NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing, exhibiting at booth No. 106, will share its services and expertise in marketing women’s imaging and cancer treatment services.

“A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume,” said Jim Koehler, president at Armada Medical Marketing and an attendee at the upcoming conference.

For more than a decade, Armada has provided integrated marketing solutions to health care practitioners and medical device manufacturers. The agency’s unique talents in medical marketing result  in marketing strategies and tactics that cost-effectively achieve clients’ goals, including acquiring new patients, boosting professional referrals, improving patient loyalty and building awareness and preference within the community.

Follow the conference happenings with Armada on Twitter by using #NCoBC in your tweets.

RBMA’s “Building Better Radiology Marketing Programs” – Booth No. 211

FT. LAUDERDALE, Fla. — Armada Medical will attend and exhibit at the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference March 18-20 in Ft. Lauderdale, Fla.

Armada is the 2012 RBMA Brass Level Sponsor for the organization’s three conferences this year. Also a RBMA Corporate Member, Armada joins the most creative and talented radiology marketing professionals in the business at this year’s marketing-focused program. Jim Koehler and Jennifer Crump-Bertram from the Armada team will exhibit in booth No. 211. They will be available to share our agency’s medical marketing expertise in planning and implementing integrated campaigns, including social media, public relations and physician referral marketing.

Armada also entered the RBMA 2012 Quest Awards, which recognize agencies and centers that excel in their marketing efforts. Entries will be judged by experts in the field, and the winners will be announced at the RBMA gathering.

Amanda is a PR Account Manager at Armada and contributor to the Periscope Blog.

We’re excited to announce that Armada Medical Marketing has been chosen by Baro-Therapies Inc. of Miramar, Fla., to develop and manage the company’s launch for its barometric therapy device, The Rejuvenator.

Armada will design a strategic communications campaign to increase product awareness of The Rejuvenator among consumers, health care professionals and key markets. Campaign components will include direct-to-consumer and medical professional marketing in addition to strengthening social media efforts.

The Rejuvenator (at left) is a tent-like, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

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This holiday season, we are thankful for…

It’s an extremely busy and stressful time of year for everyone, but we would be remiss if we didn’t take a moment to reflect on the past year and extend our thanks to those who have made such a difference for our company and its continued success:

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Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

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Marketing may be your best weapon

The Japanese consider business to be a form of warfare. Some American companies understand this, but medical manufacturers and practices are hesitant to adopt this line of thinking, perhaps due to the scientific or “collaborative” nature of the medical business. Doctors and researchers are collegial; they want to be respected, and an aggressive posture might negatively impact their reputation.

The bottom line, however, is this: You made a better device, test or treatment available because you knew you could make a difference.

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Fighting the good fight

Consider these scenarios:

A primary care doctor knows a CT scan of the lungs is more likely to reveal cancerous lesions, but orders a standard chest X-ray instead.

A gastroenterologist knows a 13^C urea breath test is just as accurate as the endoscope at detecting H. pylori, but orders the scope anyway.

A cardiologist knows that the stress test is not as effective at determining heart attack risk as other tests, but continues to put his patients on the treadmill.

A cardiothoracic surgeon knows a particular heart valve would be better for her patient, but because her hospital refuses to purchase it, she uses an inferior device.

It is an outrage. You might even think it’s a crime.

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