Hitting National Headlines

We’re excited to share two national stories from our clients!

Baro-Therapies Launches The Rejuvenator

Armada collaborated with Baro-Therapies on a national effort to get the word out about The Rejuvenator, an innovative, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

The Rejuvenator is a spacious, tent-like enclosure that can be easily assembled anywhere. It works by safely increasing the barometric pressure by about five percent, which is equivalent to the air pressure found at the level of the Dead Sea in the Middle East (about 1,300 feet below sea level).

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Knowledge is the New Pink

 

Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.

 

Our Objective

Reach out to patients on Facebook and arm them with valuable health information.

 

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Making Lipids Sexy and Social

Client: Atherotech Diagnostics Lab

Project: Social media campaign with a blog leading the conversation

Planning/Goals of Project:

Armada’s challenge was to transform Michael Cobble, M.D., from a behind-the-scenes chief medical officer with a national diagnostic testing company (our client Atherotech Diagnostics Lab) into a well-known and respected expert in the field of lipidology.

The first and most important step in this process was to strategically position Dr. Cobble as a lipidology expert and key opinion leader using the most effective communication tools and platform. The primary platform we chose was the blog, a very powerful social media tool.

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Banners You Just Couldn’t Miss, Part II

Client: Sorin Heart Valves

Project: Hanging Banners for the AATS 91st Annual Meeting

Planning/Goals of Project:

In the Periscope article Banners You Just Couldn’t Miss, Part I, Armada designed four circular, double-sided banners specifically for a unique space at the San Diego Convention Center. These are no ordinary banners, with a diameter of 19 feet. Based on our outstanding success at the San Diego conference, our client, a global medical device manufacturer — Sorin Group — negotiated with AATS conference managers to use these same banners in the Grand Hall at the American Association for Thoracic Surgery 91st Annual Meeting in the Pennsylvania Convention Center. Our marketing team was presented with another challenging scenario for this meeting: sponsor space in the Pennsylvania Convention Center to display the banners (the easy part) and figure out a way to effectively hang them (the difficult part) in this unique venue.

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A ‘Winning’ Genetics Program

Client: Invision Sally Jobe

Project: Imaging Center Genetic Testing Program

Planning/Goals of Project:

Invision Sally Jobe (ISJ), a diagnostic imaging network of 10 Denver metro outpatient centers, initiated its genetics program in January 2009 and hired a certified genetic counselor. While breast cancer screening advocacy is well established, breast cancer genetic testing and counseling and programs, including the ISJ program, often fail to attract adequate attention and funding. In June 2009, ISJ was able to fund a dedicated communications program in support of its Risk Assessment & Prevention Program (RAPP) and chose Armada to lead the effort.

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Banners You Just Couldn’t Miss, Part I

Client: Sorin Heart Valves

Project: Hanging Banners for the STS 47th Annual Meeting

Planning/Goals of Project:

In evaluating sponsorship opportunities for Sorin Heart Valves (based in Arvada, Colo.) for the first of two primary thoracic surgeon events in the U.S., we believed that securing all of the hanging banners offered in the San Diego Convention Center would have the greatest impact. With prominent placement around entrances and exits to the Society of Thoracic Surgeons 47th Annual Meeting, the banners offered the perfect opportunity to quickly and concisely communicate perceived value of the company’s heart valve portfolio while reinforcing the market positioning as “the choice of cardiac surgeons worldwide.”

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