A: Last week Facebook announced that brand pages will take on a new format as the Timeline layout. Page admins have until March 30 to adapt their brand pages, and then it’s a mandatory switch-over. This new layout offers a refreshed outlook to your brand strategy on Facebook.
Oftentimes in this profession we take for granted the public’s knowledge for marketing buzzwords, promotional messaging and social media navigation. It’s always good to take a step back and provide you, our Periscope Blog followers and clients, with some simple How-Tos.
And in this season of giving thanks, we’re thanking you for subscribing to our blog as well as liking Armada Medical Marketing on Facebook and following us on Twitter. Not sure how to do all that? Here’s our first How-To:
Step 1: Visit facebook.com/ArmadaMedicalMarketing
Step 2: Log into your Facebook Account (if you do not have an account setup on Facebook, no worries, we have a step-by-step guide below)
A: Whether you’re marketing a medical device or a health care service, chances are there’s a national “awareness month” that you can leverage to improve the effectiveness of your marketing.
To illustrate, I’ll use the example of National Breast Cancer Awareness Month. During October, most consumer news outlets are heavily focused on stories related to breast cancer early diagnosis and treatment. This presents an excellent opportunity for hospitals, medical practices, diagnostic imaging centers, biopharmaceutical companies and equipment manufacturers focused on breast health.
Today’s ad agency has to be technologically savvy if it wants to compete. Social media and mobile communications have changed much about the way companies market. Gone are the days when you can simply choose to place an ad in the daily newspaper, on the radio, or on local TV stations to reach your target audience. Today, your audience is influenced by a laundry list of different media:
We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.
At Armada, our clients sometimes require strategic counsel on compliance, regulations, ethics, copyrights, trademarks, and more client policies and standards than we could even begin to list. It may sound boring, but in a medical marketing agency, this function couldn’t be more critical.
Armada Medical Marketing is an award-winning marketing agency that specializes in health care.
Among Armada's latest honors were two 2011 BMA Colorado Gold Key Awards and four 2011 Gold Leaf Awards from the Colorado Healthcare Communicators.
Armada Medical Marketing is Denver’s leading and award-winning medical marketing agency serving clients nationwide. The Periscope Blog is a dialogue on marketing, public relations, social media and the practices which empower our health care clients. If you have a response to a blog post, a suggestion or a question, please leave us a comment or shoot us an email at info@armadamedical.com. You can also read more about Armada at www.armadamedical.com.
All materials are permission of Armada Medical Marketing. Please contact us regarding the re-posting of this information and images. Copyright 2011.
