Minn-e-soh-tah? You betchya!

Here in the Twin Cities, we’re proud of our northern accent — if you’re thinking of the movie “Fargo” then think again, that’s in North Dakota!

We’re also proud of the innovations in medical technology and top health care facilities located in the state of 10,000 lakes.

We, as in the Armada team, are very excited to announce the expansion of our services outside of our Denver headquarters to the medical mecca of Minneapolis and Saint Paul.

Armada’s Twin Cities office opened in January and is home to the agency’s social media group, as well as account services serving Minnesota-based companies.

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On my way home from a very enjoyable business trip to Minneapolis, I was fortunate enough to choose a seat by a VP of Sales for one of the world’s top orthopaedic device manufacturers. I couldn’t help but ask his point of view on the marketing tools that were most valuable to him and his sales team. His response was enlightening. Marketers, take heed:

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We recently read the New York Times article about doctors using Facebook for both personal and professional reasons. It makes sense and we do the same. Just like any profession, you balance your career and personal sides.

Balance is the key phrase.

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In the past year, we have helped clients create a Facebook presence to offer patients an online venue other than their website. We’re finding that patients comment on their procedure experience, interaction with physicians and let us know if they “like” what our clients are doing.

It’s a trend that’s continuing nationwide.

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And Armada’s Big Game Ad Analysis

Is watching the Super Bowl bad for your health? Experts came out before the championship match to say that the onslaught of junk food advertisements perpetuates America’s obesity epidemic.

Food and beverage companies paid millions to make up one-third of the ads aired Sunday, according to Advertising Age. (Car companies owned one-third or so, with the remainder split among websites, film studios, and retail chains.) With 111 million viewers — the most watched American TV broadcast ever — including millions of children, ads pitching high calorie foods, saturated fat snacks and carb-loaded drinks made their way into the American psyche and likely kitchen tables, too.

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