Q: How Do I Make the Most of Awareness Months?

A: Whether you’re marketing a medical device or a health care service, chances are there’s a national “awareness month” that you can leverage to improve the effectiveness of your marketing.

To illustrate, I’ll use the example of National Breast Cancer Awareness Month. During October, most consumer news outlets are heavily focused on stories related to breast cancer early diagnosis and treatment. This presents an excellent opportunity for hospitals, medical practices, diagnostic imaging centers, biopharmaceutical companies and equipment manufacturers focused on breast health.

 

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Reach Out & Touch a Physician

Armada Medical Marketing’s Jim Koehler and Jessica Black recently presented to the Colorado Healthcare Communicators on how to effectively market to physician and clinical audiences. The information and slides below are part of this presentation.

Physician Marketing Trend #1: The process by which physicians receive their information is changing … constantly

Physician Marketing Trend #2: Marketing to physicians requires a different approach than marketing to other audiences

Physician Marketing Trend #3: New physician marketing models require increased scrutiny of compliance guidelines

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Q: How is Armada Providing Interactive Media to its Clients?

Today’s ad agency has to be technologically savvy if it wants to compete. Social media and mobile communications have changed much about the way companies market. Gone are the days when you can simply choose to place an ad in the daily newspaper, on the radio, or on local TV stations to reach your target audience. Today, your audience is influenced by a laundry list of different media:

  • Yahoo or Google
  • Mobile Apps
  • Twitter
  • YouTube
  • Facebook
  • Blogs via RSS Feeds
  • LinkedIn Discussions
  • Yelp Reviews
  • Email
  • Text Messages
  • Network/Cable Television
  • Hulu/Netflix
  • Traditional/Satellite Radio
  • Websites
  • Newspapers
  • Magazines

 

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Banners You Just Couldn’t Miss, Part II

Client: Sorin Heart Valves

Project: Hanging Banners for the AATS 91st Annual Meeting

Planning/Goals of Project:

In the Periscope article Banners You Just Couldn’t Miss, Part I, Armada designed four circular, double-sided banners specifically for a unique space at the San Diego Convention Center. These are no ordinary banners, with a diameter of 19 feet. Based on our outstanding success at the San Diego conference, our client, a global medical device manufacturer — Sorin Group — negotiated with AATS conference managers to use these same banners in the Grand Hall at the American Association for Thoracic Surgery 91st Annual Meeting in the Pennsylvania Convention Center. Our marketing team was presented with another challenging scenario for this meeting: sponsor space in the Pennsylvania Convention Center to display the banners (the easy part) and figure out a way to effectively hang them (the difficult part) in this unique venue.

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Brownlie Adds Strength to Armada’s PR Team

Armada and Amanda. Sounds confusing, and believe me, I’ve typed Amanda Medical Marketing a handful of times. But now we’re excited to have an Amanda within our company!

Amanda Brownlie was recently hired as a Public Relations Account Manager.

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Armada Wins at B2B Marketing Awards

Armada Medical Marketing is very proud to have received two awards at the 2011 Colorado Business Marketing Association’s Gold Key Awards, which recognizes the best B2B marketing and advertising in the state.

Our agency received a Gold Award in Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs. We also received a Silver Award in Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits.

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