Client: Invision Sally Jobe
Project: Imaging Center Genetic Testing Program
Planning/Goals of Project:
Invision Sally Jobe (ISJ), a diagnostic imaging network of 10 Denver metro outpatient centers, initiated its genetics program in January 2009 and hired a certified genetic counselor. While breast cancer screening advocacy is well established, breast cancer genetic testing and counseling and programs, including the ISJ program, often fail to attract adequate attention and funding. In June 2009, ISJ was able to fund a dedicated communications program in support of its Risk Assessment & Prevention Program (RAPP) and chose Armada to lead the effort.