Q: Why Did My Brand Fail?

We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.

 

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Capitalizing on Health Care Savings

Fidelity Investments, a leading provider or employer benefits, recently announced the first-ever decline of its annual estimate of future health care costs for retired couples. The estimated $230,000 required for a 65-year-old couple for medical expenses from the present through the remainder of their lives represents an 8 percent decline from last year’s estimate.

Is technology and innovation playing a part in this decline?

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Banners You Just Couldn’t Miss, Part I

Client: Sorin Heart Valves

Project: Hanging Banners for the STS 47th Annual Meeting

Planning/Goals of Project:

In evaluating sponsorship opportunities for Sorin Heart Valves (based in Arvada, Colo.) for the first of two primary thoracic surgeon events in the U.S., we believed that securing all of the hanging banners offered in the San Diego Convention Center would have the greatest impact. With prominent placement around entrances and exits to the Society of Thoracic Surgeons 47th Annual Meeting, the banners offered the perfect opportunity to quickly and concisely communicate perceived value of the company’s heart valve portfolio while reinforcing the market positioning as “the choice of cardiac surgeons worldwide.”

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Q: What Does an Ad Agency Know About Compliance?

At Armada, our clients sometimes require strategic counsel on compliance, regulations, ethics, copyrights, trademarks, and more client policies and standards than we could even begin to list. It may sound boring, but in a medical marketing agency, this function couldn’t be more critical.

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Survey: Patients Flock to Facebook

In the past year, we have helped clients create a Facebook presence to offer patients an online venue other than their website. We’re finding that patients comment on their procedure experience, interaction with physicians and let us know if they “like” what our clients are doing.

It’s a trend that’s continuing nationwide.

 

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Marketing for Radiology Practices

 

 

This week Jim and Jennifer will attend the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference in Portland.

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