NCBC – Marketing for Breast Centers

We’re at Booth #106

Imaging centers — especially specialized breast screening and diagnostic imaging centers — can benefit and capitalize on social media. This week we’re talking with others about this topic at the National Consortium of Breast Centers’ (NCBC) annual convention March 12-16 in Las Vegas.

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Q: How Do You Leverage Your Exhibit Investment?

Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

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Q: How Can I Navigate Through Health Care Reform?

With the passage of the Patient Protection and Affordable Care Act (PPACA) in March 2010, health care reform is now the law of the land — or at least it will gradually become the law of the land, unless it is changed or repealed. If the bill remains relatively intact many of the most sweeping changes won’t take effect or be fully implemented until 2014, with some aspects of the legislation not taking effect until 2020.

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Cocktails & Conferences

Client: Atherotech Diagnostics Lab

Project: Conference Invitation

Planning/Goals of Project:

Atherotech, makers of the VAP® Cholesterol Test, sought to meet and influence a large number of attendees during the National Lipid Association conference in Washington D.C. It was decided that the best way to do this would be an off-site event during the conference.

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Meet Our Crew

It’s interesting when all of our employees’ backgrounds come together:

  • Most of us have family who also work in health care.
  • More than half of us have been happily employed by Armada for five-plus years.
  • We like beer.
  • We’re all using our college majors, be it journalism, public relations or marketing.
  • And, geez, there are a lot of Texans!

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Is the Super Bowl bad for your health?

And Armada’s Big Game Ad Analysis

Is watching the Super Bowl bad for your health? Experts came out before the championship match to say that the onslaught of junk food advertisements perpetuates America’s obesity epidemic.

Food and beverage companies paid millions to make up one-third of the ads aired Sunday, according to Advertising Age. (Car companies owned one-third or so, with the remainder split among websites, film studios, and retail chains.) With 111 million viewers — the most watched American TV broadcast ever — including millions of children, ads pitching high calorie foods, saturated fat snacks and carb-loaded drinks made their way into the American psyche and likely kitchen tables, too.

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