And Armada’s Big Game Ad Analysis
Is watching the Super Bowl bad for your health? Experts came out before the championship match to say that the onslaught of junk food advertisements perpetuates America’s obesity epidemic.
Food and beverage companies paid millions to make up one-third of the ads aired Sunday, according to Advertising Age. (Car companies owned one-third or so, with the remainder split among websites, film studios, and retail chains.) With 111 million viewers — the most watched American TV broadcast ever — including millions of children, ads pitching high calorie foods, saturated fat snacks and carb-loaded drinks made their way into the American psyche and likely kitchen tables, too.