Keeping the Armada Brand Healthy!

An exciting, challenging and promising 2014 is in store for medical marketing. As a new health care landscape takes shape, Armada Medical is positioned stay ahead of the game, starting with a branding update.

The Armada Medical Marketing 2014 update better reflects what our brand actually delivers. We’re still an agency with an arsenal of marketing firepower, but one that is agilely maneuvering our clients through the turbulent seas of restrictions, regulations and guidelines that impact medical marketing.

As we describe in our opening webpage statement, we understand that highly skeptical and time-challenged audiences require more precisely targeted, persuasive and intelligent messages than ever before—and it was time to update our brand to better reflect that we are uniquely positioned to do just that.


Armada Medical Marketing LogoThe Brand

Originally developed in 2002, the Armada brand depicted a traditional “fleet” of ships. This represented the arsenal of health care marketing power and resources that our agency could deliver for our clients. However, the image, style and technology behind the original brand were becoming dated and stale.

Our more modern, streamlined brand identity reflects the forward momentum and continuous innovation that we provide to our clients, helping them prevail over the confusion, the competitors and even the complacency that can reach into the very soul of medical marketing.

The new logo maintains a tie to our original logo and its well-established branding — something our clients and business prospects still recognize as Armada. We kept the original font and removed the drop shadow to further simplify the image. We have also updated the color palette to greens and blues, which are often associated with healing, dependability and freshness. These attributes resonate with sellers and consumers of health care products and services, and are meaningful to health care professionals and their patients.


Armada website comparision
The Website

With the new logo finalized, our next task was to update the website with the new branding. Because the old site included flash-based moving parts and navigation, and since flash is no longer supported on many mobile and tablet devices, a total redesign was in order.

The result is a new, fully updated and responsive Armada Medical website that is easily viewed on mobile and tablet devices, as well as traditional desktops. The content has been reorganized so that navigation is easier to see and simpler to use. We shifted the focus from the ship theme to a large, rotating banner of our agency’s strengths. The result is a site that’s much cleaner, easier to read and navigate, and more modern looking in coordination with the updated visual branding.


Home Page Scroller

Included in the website redesign is a home page scroller that moves though the major sections of the website. This provides clearly visible and instant access to the most important sections of the site, enabling the visitor to quickly discover what we’re all about.


The Portfolio

Armada PortfolioThe Portfolio section of the Armada website also underwent a significant update. The old flash-based technology called up another smaller window on the website (see example of old portfolio), making the images smaller and harder to navigate.

The new section includes a java script portfolio that is responsive (resizes to the users screen) and has our service categories across the top for ease of navigation, with thumbnails below for quick and easy viewing of our work samples.


Team Page

We’ve also added a new “meet our team” feature. This may seem like a small addition, but we wanted our clients to feel more connected to us and know the team that is working hard for their company. Visitors can now put a face to the name, and the page comes with a surprise roll-over option to let visitors know we are an intelligent and hard working – but also fun – group to work with!


Armada Medical Marketing new branding collateral

The Other Stuff

Of course, after updating our logo and website, our job was still not done. After the rebranding and website updates, all of the agency’s marketing collateral was updated to make sure our new brand was consistent in all of our communications both external and internal.

We hope you enjoy our refreshed new look as we sail through the changing world of medical marketing, experiencing the challenges and rewards of amazing services and incredible technology every day.


Armada Earns Healthcare Marketing Honors

It was a great night at the Colorado Healthcare Communicators (CHC) 2013 Gold Leaf Awards last night! Armada Medical Marketing sponsored the new-this-year After Party, offering the signature Armada Colada and a raffle of local Denver gifts and goodies.

Check out the CHC’s Twitter hashtag #GoldLeafAwards for complete coverage of last night’s award ceremony. Photos from the event will be shared on CHC’s Facebook page!


We’re very proud of the six projects that the CHC judges deemed worthy of awards:

  • Writing: Sales/Marketing Material – “From Manuscript to Medical Marketing” for Atherotech Diagnostics Lab


  • Social Media: Other Social Medium – “Broadcasting Breast Cancer Awareness
    on YouTube”
    for Radiology Associates of Hartford


  • Collateral over $10,000 – “Mitroflow Valsalva Conduit Collateral System” for Sorin Group


  • Social Media: Twitter – “Tweeting to a Physician Network” for Atherotech Diagnostics Lab


  • Event: Large – “Changing Hearts and Minds” a campaign for the American College of Cardiology Scientic Sessions for Atherotech Diagnostics Lab


  • Media Relations: Proactive Story Placements – “Driving participants to the Mammothon through Effective Media Relations” Radiology Associates of Hartford

For a full list of all of Armada’s awards visit our Awards and Honors page.
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How to Kick-Start an Employee Wellness Challenge

1208701_10101931161578573_1394992726_n (2)As an active and healthy Denverite, I wanted to bring forth an organized employee wellness effort into our company. Studies show that healthy employees take fewer sick days and work better overall. Starting last month, the Armada Wellness Challenge aimed to encourage healthier lifestyle behaviors among our crew and add some fun activities into our day-to-day work.

The month-long challenge featured a different goal each week:

• Week 1: Rest, Relaxation and Sleep

• Week 2: More Water, Less Caffeine and Sugar

• Week 3: Cook at Home, Pack a Lunch

• Week 4: Get Active

The greatest obstacle was to create weekly goals that were not only attainable by every employee but also fun and engaging to participate in. Weekly emails included helpful resources related to that week’s goal and stand-out employees were recognized as the week’s “Honorable Mention” via a virtual challenger board and on Armada’s social media channels.Dan Wellness Challenge

Every business can benefit from creating a short or long-term wellness challenge — it’s a win-win effort.

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Armada Medical Marketing Sponsors After Party at CHC Gold Leaf Awards


It’s the most anticipated awards event of the year for health care organizations’ marketing teams and medical marketing firms in Colorado: the Colorado Healthcare Communicators Annual Gold Leaf Awards. Taking place Thursday, October 24 at Mile High Station near downtown Denver, Armada Medical Marketing will continue the celebration as the exclusive sponsor of the event’s first-ever after party.

Attendees of the after party must be registered to join in the fun. For tickets to the Annual Gold Leaf Awards ceremony and dinner, visit and click on 2013 Gold Leaf Awards. Hurry, ticket sales close October 16!

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Armada Medical Marketing Hires Michael Elmendorf as Business Development Manager

We’re excited to announce that Michael Elmendorf recently joined Armada Medical Marketing as Business Development Manager. Based out of our Denver headquarters, Michael is tasked with targeting, researching and strategically growing our client base through a dedicated new business effort.

“Armada has a high level expertise in working with a variety of medical device manufacturers and health care providers,” he said. “I’ll be looking for opportunities for the agency to work with companies who have marketing challenges that we are uniquely equipped to solve.”

Michael said Armada Medical Marketing’s integrated approach makes it ideal for health care companies that offer a product or service that has met resistance within the medical community and has not yet realized its full sales potential.

“Armada has a long and distinguished history of helping these companies to more effectively target and persuade physicians and other health care professionals, as well as the patients they serve,” he said.

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Niche Product Launch for Cardiac Surgeons Gains Fast Acceptance

MVC Clinical Brochure (3)

Client: Sorin Group

Project: Launch of the First Prosthetic Aorta with a Biological Heart Valve

Planning/Goals of the Project: 

Sorin Group, a global medical device company and a leader in the treatment of cardiovascular diseases, requested Armada Medical Marketing’s assistance to successfully launch the company’s latest innovation: the Mitroflow® Valsalva Conduit. The new device is a solution for patients requiring both an aortic valve replacement and a prosthetic aorta. Armada Medical developed product launch messaging and materials to effectively position the new FDA-approved biological valve product available for the procedure. The resulting collateral system was designed to:

  • Drive product and brand awareness and preference among cardiac surgeons 
  • Provide surgeons with the clinical information about the conduit’s immediate and long-term benefits
  • Create messaging to help surgeons rationalize use of the product with other decision-makers

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