Five Insights: Capitalize on a LinkedIn Company Page

Insights on Capitalizing on LinkedIn Company PagesWe recently attended the Social Media Breakfast Minneapolis-Saint Paul event (SMBMSP) and got to thinking about LinkedIn and its hidden opportunities to promote your medical device company, outpatient clinic, hospital or health care product line.

LinkedIn is a social network with over 116 million users and its offerings for the health care industry is growing at an exponential pace. And a company page allows your brand to reach your target clients, future employees, potential business partners and even consumers. Share your brand messages, specialties and services, and latest news through a successfully built LinkedIn company page. With a few simple steps you can capitalize on a LinkedIn page’s ability to promote product awareness and expand company reach. Our team compiled a handful of tactics to get you started:

1) Images are Powerful

LinkedIn recently upgraded its visual options and now allows panoramic images for your company page — similar to the banner photos on Facebook pages. Since it is the first thing a person sees when visiting your company page, choose this image wisely. Highlight an event, health awareness month, service, physician or product, and create a visually appealing cover photo that best represents the work environment. Paul DeBettignies, an IT recruiter who blogs at Minnesota Headhunter, suggests changing the banner image quarterly to gain exposure and to show up in your followers’ news feeds more often. You’ll start to see more people taking notice of your page and your brand.

Armada Medical Marketing’s LinkedIn cover photo promotes each of our social media channels and provides a “call to action” to encourage viewers to connect and follow.

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The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Leading Magazine for Pharma Marketers Highlights Armada Medical Marketing’s Digital Work

PM360 Digital Compendium features Armada Medical Marketing in March 2013

PM360 Magazine, “the essential resource for pharma marketers,” recently featured a Digital Compendium edition that shared Armada Medical Marketing’s successful social media campaigns for our client Atherotech Diagnostics Lab.

“The Future of Digital: What’s Next for Pharma” details the YouTube effort Armada’s PR and social media team put forth during the client’s participation at the 2012 American Heart Association Scientific Sessions and also features a write-up on the award-winning blog, Cobble’s Corner, a lipidology discussion by Atherotech’s Chief Medical Officer.

Read the article on PM360’s website (click on Armada Medical Marketing).

 

Micki is Armada’s director of social media and also works in the PR department as a senior account manager.



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Facts, Stats and Graphs

Imagine the Power of Imagery160939709

2012 was the year of imagery and health care marketers strategically applied visuals to a variety of social and marketing platforms. 2013 is no different. For the health care industry, graphics alone may not get the point across. Therefore, infographics are a great route for health care marketers. Infographics provide graphic visuals that present data and information.

Get the Words to Stick

With the popularity of sites such as StumbleUpon, it is clear that attention spans are diminishing with the average person leaving a page within 10 to 20 seconds. Visuals are processed 60,000 times faster than text and text is only 7 percent of daily communication. That is not to say text is completely obsolete. Words play a major role in describing abstract ideas and conveying a specific message, which is important for health care marketing. But words are supplemental to visuals, which can help grasp a reader’s attention.

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Leaders in Breast Care Converge in Las Vegas

 23nd Annual Interdisciplinary Breast Center Conference to address communication and digital marketing

Armada Medical Marketing | NCBC Conference 2013 Las VegasWe’re in Las Vegas for the National Consortium of Breast Centers’ annual convention this week. We will hear from world leaders in breast imaging, surgery, medical and radiation oncology. Additionally, there will be new techniques and technologies introduced and new ways of approaching clinical management will be discussed.

NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing is exhibiting and is excited to share our services and expertise in marketing women’s imaging and cancer treatment services.

A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume. Additionally, medical device manufacturers are at the forefront of cutting-edge technology and require effective marketing services to communicate the benefits of their equipment over that of others.

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Armada Medical Revamps Patient Education Program

Client: Renal Ventures Management

Project: RV CARE Patient Education Program 

Planning/Goals of the Project:

Armada Medical’s client Renal Ventures Management, the leading provider of dialysis services nationwide, is completely rewriting the standard of renal care through a series of innovative programs under the moniker RV CARE, or Renal Ventures Coaching for Actions, Results and Empowerment. Armada Medical was tasked to revamp the messaging and design of communications to be used throughout all aspects of the renal care process.

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