“Doctors today cannot ignore their online reputation” – Kevin Pho, M.D., social media’s leading physician voice
Feeling ill? Google your symptoms. Looking for an at-home treatment for sore back muscles? Turn to WebMD. Need to get that sinus infection checked out? Search online for the most top-rated ENT doc in your area.
It’s clear that Americans’ health-care decisions are made with the help of a PC, tablet or smart phone these days. Take a look at the stats:
- 41 percent of consumers say Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor, according to consulting firm PwC.
- Most Americans (54%) are going online to determine which physicians to see, what treatment to get, and what services a hospital or clinic might provide, Manhattan Research found.
- About one in five patients go to online rating sites, says Pew Research Center.
Many health care companies are embracing the tools online that allow for open avenues of communication for patients. But some say they’re resistant to engaging social media for their medical practices or companies. Our response, time and time again, is: