Managing Your Online Reputation

Five star physician review

“Doctors today cannot ignore their online reputation” – Kevin Pho, M.D., social media’s leading physician voice

Feeling ill? Google your symptoms. Looking for an at-home treatment for sore back muscles? Turn to WebMD. Need to get that sinus infection checked out? Search online for the most top-rated ENT doc in your area.

It’s clear that Americans’ health-care decisions are made with the help of a PC, tablet or smart phone these days. Take a look at the stats:

  • 41 percent of consumers say Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor, according to consulting firm PwC.
  • Most Americans (54%) are going online to determine which physicians to see, what treatment to get, and what services a hospital or clinic might provide, Manhattan Research found.
  • About one in five patients go to online rating sites, says Pew Research Center.


Many health care companies are embracing the tools online that allow for open avenues of communication for patients. But some say they’re resistant to engaging social media for their medical practices or companies. Our response, time and time again, is:

“People are talking about you online; wouldn’t you want to be part of the conversation?”

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Building, Sharing Expertise at Future Conferences

Armada Medical Marketing added eight conferences in 2013 and looks forward to networking, showcasing our marketing expertise and learning more about the latest in radiology and the medical imaging industry.


RBMA: Marketing Conference

San Antonio

Armada’s first conference in 2013 is the RMBA — Radiology Business Management Association   marketing conference March 10-12 in the home of the ‘ol Alamo! Jenn and Calvin are attending and look forward to sharing our integrated marketing mix with attendees and learning what radiology marketing practices have worked for others.

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Q: Need a Strategy for Wear Red Day?

A: Here at Armada we’re promoting National Wear Red Day on our own behalf and raising awareness of women and heart disease for our clients. Showing a strong internal effort to back this cause is a great strategy for gaining social buzz. Capitalize on your company or medical practice’s participation by sharing your updates and photos and engaging with other relevant organizations online.

Go Red for Women created National Wear Red Day, every first Friday of February (this year it’s Feb. 1, 2013), exactly a decade ago to shine a spotlight on a serious health issue and the No. 1 killer of women.

According to recent statistics, 21 percent fewer women are dying from heart disease! Now that’s awareness in action!

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Sorin Group SCORES with New App

Client: Sorin Group

Project: SCORE Multimedia Application

Planning/Goals of the Project:

With increasingly strict regulations and policies impacting hospital operations, medical device manufacturers have been forced to reevaluate their selling propositions. Instead of focusing on product features, manufacturers must communicate how they can help hospitals comply with health care reform, electronic medical record integration, as well as risk and overall cost mitigation.

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Share in Our Success

Thank you to our amazing clients for your hard work, dedication to marketing and willingness to trust even our most out-of-the-box recommendations! Without your support, these 2012 highlights would not exist!

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Running a Successful Mammothon

Client: Radiology Associates of Hartford

Project: Annual “Mammothon” Event

Planning/Goals of Project:

In early 2012, Radiology Associates of Hartford (RAH), a diagnostic imaging center based in Hartford, Conn., approached Armada to strategically organize a women’s health event aimed at promoting early detection of breast cancer and providing additional screening opportunities for women in their community.

Breast cancer is a familiar issue to many, but it’s of specific concern in Connecticut where the incidence of breast cancer is the second highest in the U.S. It’s well known that routine annual mammograms help improve breast cancer survival rates by providing early detection of cancer before symptoms develop. RAH wanted to provide an event that would not only promote their services, but also address this important community health issue and position their brand as a leader in advocating women’s health initiatives.

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