Armada: Behind the Scenes

After joining Armada in May as its new Social Media Coordinator, I struggled a bit to catch on to the culture of our agency. You see, I work out of our St. Paul (Minnesota) office, and the majority of my co-workers are based in our Denver headquarters. Therefore, in efforts to get to know the team I sent out a fun questionnaire to each employee.

Don’t be fooled by their ability to magically edit, strategically market, develop, design, write, and blog for their medical clients. Behind the scenes, the Armada Medical Marketing team is a group of extraordinary adults.

Firstly, I discovered that for these folks, caffeine is essential. On average, the Armada team consumes three caffeinated drinks a day — coffee being the popular choice.

Snacks, or candy in our case, are also necessary to survive a work day. Perhaps we should invest in a vending machine due to the variety of answers — Laffy Taffy, Gobstoppers, Junior Mints — and all but two named a snack that included chocolate! Matt, an account manager, likes to snack on popcorn balls.

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Armada Publicizes Launch of Cardiovascular Health Supplement

Our team at Armada Medical Marketing is very excited to work with Nathealth Solutions, the U.S.-based distributor of BergaMet MEGA, a natural agent for the management of lipid disorders. Our agency is managing the national launch of this unique and powerful health supplement.

Derived from the Citrus bergamia Risso (Bergamot) plant in the Calabria region of Southern Italy, BergaMet MEGA is the only product, drug or supplement that addresses all the components of metabolic syndrome. BergaMet MEGA also acts as a powerful antioxidant, lowers blood glucose levels, reduces blood pressure and reduces triglycerides.

The all-natural fruit extract supplement is available in Australia and recently launched in Europe. Today’s announcement allows for BergaMet MEGA to be available to consumers and health care professionals nationwide in the U.S.

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We’re Hiring: Are you a PR superstar?

Update (7/11): This position is currently filled, but Armada is always looking for new talent!

We’re adding to the team here at Armada Medical Marketing! Our Public Relations department is looking for a highly motivated, health care marketing superstar to fill a Public Relations Account Manager position.

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Armada Wins 2012 BMA Gold Key Award

We’re excited to announce that we’ve been honored with a Colorado Business Marketing Association Gold Key Award for Cobble’s Corner, a blog created and managed by Armada Medical Marketing for our client Atherotech Diagnostics Lab. Our team received a Silver Award in the social media-blog category for this ongoing project.

Cobble’s Corner — already a two-time social media award winner by the Colorado Healthcare Communicators ­— is an engaging blog designed to reach lipidologists and the physician community. The web-based efforts aimed to spur medical conversations on cholesterol testing and build the reputation of Chief Medical Officer Michael E Cobble, M.D., into a well-known and respected expert in the field of lipidology.

 

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Armada Brings Marketing Expertise to Diagnostic Imaging Conferences

22nd Annual Interdisciplinary Breast Center Conference – Booth No. 106

LAS VEGAS — Armada will participate in the National Consortium of Breast Centers’ (NCoBC) annual convention March 10-14 in Las Vegas. NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing, exhibiting at booth No. 106, will share its services and expertise in marketing women’s imaging and cancer treatment services.

 

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Q: What is the New Timeline on Facebook?

A: Last week Facebook announced that brand pages will take on a new format as the Timeline layout. Page admins have until March 30 to adapt their brand pages, and then it’s a mandatory switch-over. This new layout offers a refreshed outlook to your brand strategy on Facebook.

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