Hitting National Headlines

We’re excited to share two national stories from our clients!

Baro-Therapies Launches The Rejuvenator

Armada collaborated with Baro-Therapies on a national effort to get the word out about The Rejuvenator, an innovative, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

The Rejuvenator is a spacious, tent-like enclosure that can be easily assembled anywhere. It works by safely increasing the barometric pressure by about five percent, which is equivalent to the air pressure found at the level of the Dead Sea in the Middle East (about 1,300 feet below sea level).

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Wishing Good Health to All

This holiday season, we are thankful for…

It’s an extremely busy and stressful time of year for everyone, but we would be remiss if we didn’t take a moment to reflect on the past year and extend our thanks to those who have made such a difference for our company and its continued success:

 

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Thanks for Subscribing, Liking and Retweeting

Oftentimes in this profession we take for granted the public’s knowledge for marketing buzzwords, promotional messaging and social media navigation. It’s always good to take a step back and provide you, our Periscope Blog followers and clients, with some simple How-Tos.

And in this season of giving thanks, we’re thanking you for subscribing to our blog as well as liking Armada Medical Marketing on Facebook and following us on Twitter. Not sure how to do all that? Here’s our first How-To:

Facebook: “Like” Us

Step 1: Visit facebook.com/ArmadaMedicalMarketing

Step 2: Log into your Facebook Account (if you do not have an account setup on Facebook, no worries, we have a step-by-step guide below)

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Knowledge is the New Pink

 

Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.

 

Our Objective

Reach out to patients on Facebook and arm them with valuable health information.

 

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Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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Changing Physician Practice Patterns, Part II

Marketing may be your best weapon

The Japanese consider business to be a form of warfare. Some American companies understand this, but medical manufacturers and practices are hesitant to adopt this line of thinking, perhaps due to the scientific or “collaborative” nature of the medical business. Doctors and researchers are collegial; they want to be respected, and an aggressive posture might negatively impact their reputation.

The bottom line, however, is this: You made a better device, test or treatment available because you knew you could make a difference.

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