Armada Medical Marketing Sponsors After Party at CHC Gold Leaf Awards

 

It’s the most anticipated awards event of the year for health care organizations’ marketing teams and medical marketing firms in Colorado: the Colorado Healthcare Communicators Annual Gold Leaf Awards. Taking place Thursday, October 24 at Mile High Station near downtown Denver, Armada Medical Marketing will continue the celebration as the exclusive sponsor of the event’s first-ever after party.

Attendees of the after party must be registered to join in the fun. For tickets to the Annual Gold Leaf Awards ceremony and dinner, visit www.healthcarecommunicators.org and click on 2013 Gold Leaf Awards. Hurry, ticket sales close October 16!

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Armada Medical Marketing Hires Michael Elmendorf as Business Development Manager

We’re excited to announce that Michael Elmendorf recently joined Armada Medical Marketing as Business Development Manager. Based out of our Denver headquarters, Michael is tasked with targeting, researching and strategically growing our client base through a dedicated new business effort.

“Armada has a high level expertise in working with a variety of medical device manufacturers and health care providers,” he said. “I’ll be looking for opportunities for the agency to work with companies who have marketing challenges that we are uniquely equipped to solve.”

Michael said Armada Medical Marketing’s integrated approach makes it ideal for health care companies that offer a product or service that has met resistance within the medical community and has not yet realized its full sales potential.

“Armada has a long and distinguished history of helping these companies to more effectively target and persuade physicians and other health care professionals, as well as the patients they serve,” he said.

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Armada Medical Marketing Brings Expertise to Minnesota Conference

The Associates for Medical Imaging Management

Armada Medical Marketing will bring its expertise to the 41st Annual Association for Medical Imaging Management (AHRA) Meeting and Exposition July 28-31 at the Minneapolis Convention Center.

Exhibiting at booth No. 126, Armada’s staff will share their expertise in developing successful, award-winning integrated marketing campaigns for hospitals, diagnostic imaging centers and radiology groups around the nation.

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Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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New Name, New Brand

Client: Anova Cancer Care

Project: Comprehensive Rebranding, Renaming Campaign

Planning/Goals of Project:

Anova Cancer Care (formerly Denver CyberKnife) engaged Armada to create a comprehensive rebranding and lead generation campaign to support their recent name change. The direct-response lead-generation campaign was supported by a multimedia broadcast, newsprint and magazine advertising media buy, as well as an aggressive SEO campaign, and launched in early summer 2012.

Extensive consultation with our client and its physician outreach representatives revealed that, although the company had been marketing its services for several years, patients were generally uninformed of the benefits of CyberKnife treatment. For example, consumers were consistently surprised to learn that CyberKnife treatment is just as effective as other forms of cancer treatment; can be completed in five sessions; is non-invasive; and does not produce the typical side effects associated with surgery or other forms of radiation therapy. In short, the company had failed to find an advertising message that resonated with patients, accurately explaining the technology or effectively raising their expectations about cancer treatment.

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Armada: Behind the Scenes

After joining Armada in May as its new Social Media Coordinator, I struggled a bit to catch on to the culture of our agency. You see, I work out of our St. Paul (Minnesota) office, and the majority of my co-workers are based in our Denver headquarters. Therefore, in efforts to get to know the team I sent out a fun questionnaire to each employee.

Don’t be fooled by their ability to magically edit, strategically market, develop, design, write, and blog for their medical clients. Behind the scenes, the Armada Medical Marketing team is a group of extraordinary adults.

Firstly, I discovered that for these folks, caffeine is essential. On average, the Armada team consumes three caffeinated drinks a day — coffee being the popular choice.

Snacks, or candy in our case, are also necessary to survive a work day. Perhaps we should invest in a vending machine due to the variety of answers — Laffy Taffy, Gobstoppers, Junior Mints — and all but two named a snack that included chocolate! Matt, an account manager, likes to snack on popcorn balls.

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