The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Leading Magazine for Pharma Marketers Highlights Armada Medical Marketing’s Digital Work

PM360 Digital Compendium features Armada Medical Marketing in March 2013

PM360 Magazine, “the essential resource for pharma marketers,” recently featured a Digital Compendium edition that shared Armada Medical Marketing’s successful social media campaigns for our client Atherotech Diagnostics Lab.

“The Future of Digital: What’s Next for Pharma” details the YouTube effort Armada’s PR and social media team put forth during the client’s participation at the 2012 American Heart Association Scientific Sessions and also features a write-up on the award-winning blog, Cobble’s Corner, a lipidology discussion by Atherotech’s Chief Medical Officer.

Read the article on PM360’s website (click on Armada Medical Marketing).

 

Micki is Armada’s director of social media and also works in the PR department as a senior account manager.

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Q: Need a Strategy for Wear Red Day?

A: Here at Armada we’re promoting National Wear Red Day on our own behalf and raising awareness of women and heart disease for our clients. Showing a strong internal effort to back this cause is a great strategy for gaining social buzz. Capitalize on your company or medical practice’s participation by sharing your updates and photos and engaging with other relevant organizations online.

Go Red for Women created National Wear Red Day, every first Friday of February (this year it’s Feb. 1, 2013), exactly a decade ago to shine a spotlight on a serious health issue and the No. 1 killer of women.

According to recent statistics, 21 percent fewer women are dying from heart disease! Now that’s awareness in action!

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Don’t Pass on Health this Thanksgiving

Add more healthy foods to your Thanksgiving dinner table


Since we work in medical marketing we constantly promote a healthy lifestyle to thwart heart disease, cancer and chronic disease … our clients do, too.

Ninety-one percent of Americans will eat turkey on thanksgiving. Lucky for those 286 million folks the low-fat and high-protein turkey breast is a good choice of poultry for a healthy diet. But it’s the plethora of side dishes that are the culprit in packing on the pounds:  mashed potatoes, Snickers salad, cranberry stuffing, pecan pie and other temptations.

The average American will consume more than 4,500 calories and 229 grams of fat on Thanksgiving Day alone! To put this in perspective, a person weighing 150 pounds will need to run 7.5 mph for four hours (aka a marathon) in order to burn 4,500 calories!

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Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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