Armada Earns Healthcare Marketing Honors

It was a great night at the Colorado Healthcare Communicators (CHC) 2013 Gold Leaf Awards last night! Armada Medical Marketing sponsored the new-this-year After Party, offering the signature Armada Colada and a raffle of local Denver gifts and goodies.

Check out the CHC’s Twitter hashtag #GoldLeafAwards for complete coverage of last night’s award ceremony. Photos from the event will be shared on CHC’s Facebook page!

 

We’re very proud of the six projects that the CHC judges deemed worthy of awards:

  • Writing: Sales/Marketing Material – “From Manuscript to Medical Marketing” for Atherotech Diagnostics Lab

 

  • Social Media: Other Social Medium – “Broadcasting Breast Cancer Awareness
    on YouTube”
    for Radiology Associates of Hartford

 

  • Collateral over $10,000 – “Mitroflow Valsalva Conduit Collateral System” for Sorin Group

 

  • Social Media: Twitter – “Tweeting to a Physician Network” for Atherotech Diagnostics Lab

 

  • Event: Large – “Changing Hearts and Minds” a campaign for the American College of Cardiology Scientic Sessions for Atherotech Diagnostics Lab

 

  • Media Relations: Proactive Story Placements – “Driving participants to the Mammothon through Effective Media Relations” Radiology Associates of Hartford

For a full list of all of Armada’s awards visit our Awards and Honors page.
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Armada Medical Marketing Sponsors After Party at CHC Gold Leaf Awards

 

It’s the most anticipated awards event of the year for health care organizations’ marketing teams and medical marketing firms in Colorado: the Colorado Healthcare Communicators Annual Gold Leaf Awards. Taking place Thursday, October 24 at Mile High Station near downtown Denver, Armada Medical Marketing will continue the celebration as the exclusive sponsor of the event’s first-ever after party.

Attendees of the after party must be registered to join in the fun. For tickets to the Annual Gold Leaf Awards ceremony and dinner, visit www.healthcarecommunicators.org and click on 2013 Gold Leaf Awards. Hurry, ticket sales close October 16!

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Niche Product Launch for Cardiac Surgeons Gains Fast Acceptance

MVC Clinical Brochure (3)

Client: Sorin Group

Project: Launch of the First Prosthetic Aorta with a Biological Heart Valve

Planning/Goals of the Project: 

Sorin Group, a global medical device company and a leader in the treatment of cardiovascular diseases, requested Armada Medical Marketing’s assistance to successfully launch the company’s latest innovation: the Mitroflow® Valsalva Conduit. The new device is a solution for patients requiring both an aortic valve replacement and a prosthetic aorta. Armada Medical developed product launch messaging and materials to effectively position the new FDA-approved biological valve product available for the procedure. The resulting collateral system was designed to:

  • Drive product and brand awareness and preference among cardiac surgeons 
  • Provide surgeons with the clinical information about the conduit’s immediate and long-term benefits
  • Create messaging to help surgeons rationalize use of the product with other decision-makers

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The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Sorin Group SCORES with New App

Client: Sorin Group

Project: SCORE Multimedia Application

Planning/Goals of the Project:

With increasingly strict regulations and policies impacting hospital operations, medical device manufacturers have been forced to reevaluate their selling propositions. Instead of focusing on product features, manufacturers must communicate how they can help hospitals comply with health care reform, electronic medical record integration, as well as risk and overall cost mitigation.

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Share in Our Success

Thank you to our amazing clients for your hard work, dedication to marketing and willingness to trust even our most out-of-the-box recommendations! Without your support, these 2012 highlights would not exist!

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