Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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Banners You Just Couldn’t Miss, Part II

Client: Sorin Heart Valves

Project: Hanging Banners for the AATS 91st Annual Meeting

Planning/Goals of Project:

In the Periscope article Banners You Just Couldn’t Miss, Part I, Armada designed four circular, double-sided banners specifically for a unique space at the San Diego Convention Center. These are no ordinary banners, with a diameter of 19 feet. Based on our outstanding success at the San Diego conference, our client, a global medical device manufacturer — Sorin Group — negotiated with AATS conference managers to use these same banners in the Grand Hall at the American Association for Thoracic Surgery 91st Annual Meeting in the Pennsylvania Convention Center. Our marketing team was presented with another challenging scenario for this meeting: sponsor space in the Pennsylvania Convention Center to display the banners (the easy part) and figure out a way to effectively hang them (the difficult part) in this unique venue.

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Banners You Just Couldn’t Miss, Part I

Client: Sorin Heart Valves

Project: Hanging Banners for the STS 47th Annual Meeting

Planning/Goals of Project:

In evaluating sponsorship opportunities for Sorin Heart Valves (based in Arvada, Colo.) for the first of two primary thoracic surgeon events in the U.S., we believed that securing all of the hanging banners offered in the San Diego Convention Center would have the greatest impact. With prominent placement around entrances and exits to the Society of Thoracic Surgeons 47th Annual Meeting, the banners offered the perfect opportunity to quickly and concisely communicate perceived value of the company’s heart valve portfolio while reinforcing the market positioning as “the choice of cardiac surgeons worldwide.”

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