The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Facts, Stats and Graphs

Imagine the Power of Imagery160939709

2012 was the year of imagery and health care marketers strategically applied visuals to a variety of social and marketing platforms. 2013 is no different. For the health care industry, graphics alone may not get the point across. Therefore, infographics are a great route for health care marketers. Infographics provide graphic visuals that present data and information.

Get the Words to Stick

With the popularity of sites such as StumbleUpon, it is clear that attention spans are diminishing with the average person leaving a page within 10 to 20 seconds. Visuals are processed 60,000 times faster than text and text is only 7 percent of daily communication. That is not to say text is completely obsolete. Words play a major role in describing abstract ideas and conveying a specific message, which is important for health care marketing. But words are supplemental to visuals, which can help grasp a reader’s attention.

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Running a Successful Mammothon

Client: Radiology Associates of Hartford

Project: Annual “Mammothon” Event

Planning/Goals of Project:

In early 2012, Radiology Associates of Hartford (RAH), a diagnostic imaging center based in Hartford, Conn., approached Armada to strategically organize a women’s health event aimed at promoting early detection of breast cancer and providing additional screening opportunities for women in their community.

Breast cancer is a familiar issue to many, but it’s of specific concern in Connecticut where the incidence of breast cancer is the second highest in the U.S. It’s well known that routine annual mammograms help improve breast cancer survival rates by providing early detection of cancer before symptoms develop. RAH wanted to provide an event that would not only promote their services, but also address this important community health issue and position their brand as a leader in advocating women’s health initiatives.

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Knowledge is the New Pink

 

Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.

 

Our Objective

Reach out to patients on Facebook and arm them with valuable health information.

 

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