Five Insights: Capitalize on a LinkedIn Company Page

Insights on Capitalizing on LinkedIn Company PagesWe recently attended the Social Media Breakfast Minneapolis-Saint Paul event (SMBMSP) and got to thinking about LinkedIn and its hidden opportunities to promote your medical device company, outpatient clinic, hospital or health care product line.

LinkedIn is a social network with over 116 million users and its offerings for the health care industry is growing at an exponential pace. And a company page allows your brand to reach your target clients, future employees, potential business partners and even consumers. Share your brand messages, specialties and services, and latest news through a successfully built LinkedIn company page. With a few simple steps you can capitalize on a LinkedIn page’s ability to promote product awareness and expand company reach. Our team compiled a handful of tactics to get you started:

1) Images are Powerful

LinkedIn recently upgraded its visual options and now allows panoramic images for your company page — similar to the banner photos on Facebook pages. Since it is the first thing a person sees when visiting your company page, choose this image wisely. Highlight an event, health awareness month, service, physician or product, and create a visually appealing cover photo that best represents the work environment. Paul DeBettignies, an IT recruiter who blogs at Minnesota Headhunter, suggests changing the banner image quarterly to gain exposure and to show up in your followers’ news feeds more often. You’ll start to see more people taking notice of your page and your brand.

Armada Medical Marketing’s LinkedIn cover photo promotes each of our social media channels and provides a “call to action” to encourage viewers to connect and follow.

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The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Leading Magazine for Pharma Marketers Highlights Armada Medical Marketing’s Digital Work

PM360 Digital Compendium features Armada Medical Marketing in March 2013

PM360 Magazine, “the essential resource for pharma marketers,” recently featured a Digital Compendium edition that shared Armada Medical Marketing’s successful social media campaigns for our client Atherotech Diagnostics Lab.

“The Future of Digital: What’s Next for Pharma” details the YouTube effort Armada’s PR and social media team put forth during the client’s participation at the 2012 American Heart Association Scientific Sessions and also features a write-up on the award-winning blog, Cobble’s Corner, a lipidology discussion by Atherotech’s Chief Medical Officer.

Read the article on PM360’s website (click on Armada Medical Marketing).

 

Micki is Armada’s director of social media and also works in the PR department as a senior account manager.

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Armada: Behind the Scenes

After joining Armada in May as its new Social Media Coordinator, I struggled a bit to catch on to the culture of our agency. You see, I work out of our St. Paul (Minnesota) office, and the majority of my co-workers are based in our Denver headquarters. Therefore, in efforts to get to know the team I sent out a fun questionnaire to each employee.

Don’t be fooled by their ability to magically edit, strategically market, develop, design, write, and blog for their medical clients. Behind the scenes, the Armada Medical Marketing team is a group of extraordinary adults.

Firstly, I discovered that for these folks, caffeine is essential. On average, the Armada team consumes three caffeinated drinks a day — coffee being the popular choice.

Snacks, or candy in our case, are also necessary to survive a work day. Perhaps we should invest in a vending machine due to the variety of answers — Laffy Taffy, Gobstoppers, Junior Mints — and all but two named a snack that included chocolate! Matt, an account manager, likes to snack on popcorn balls.

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Armada Wins 2012 BMA Gold Key Award

We’re excited to announce that we’ve been honored with a Colorado Business Marketing Association Gold Key Award for Cobble’s Corner, a blog created and managed by Armada Medical Marketing for our client Atherotech Diagnostics Lab. Our team received a Silver Award in the social media-blog category for this ongoing project.

Cobble’s Corner — already a two-time social media award winner by the Colorado Healthcare Communicators ­— is an engaging blog designed to reach lipidologists and the physician community. The web-based efforts aimed to spur medical conversations on cholesterol testing and build the reputation of Chief Medical Officer Michael E Cobble, M.D., into a well-known and respected expert in the field of lipidology.

 

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Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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