A: Last week Facebook announced that brand pages will take on a new format as the Timeline layout. Page admins have until March 30 to adapt their brand pages, and then it’s a mandatory switch-over. This new layout offers a refreshed outlook to your brand strategy on Facebook.

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Marketing may be your best weapon

The Japanese consider business to be a form of warfare. Some American companies understand this, but medical manufacturers and practices are hesitant to adopt this line of thinking, perhaps due to the scientific or “collaborative” nature of the medical business. Doctors and researchers are collegial; they want to be respected, and an aggressive posture might negatively impact their reputation.

The bottom line, however, is this: You made a better device, test or treatment available because you knew you could make a difference.

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We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.

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