Armada’s On the Move

Armada New Building Exterior

We’re on the move at Armada Medical Marketing! We packed up the office we’ve occupied for the past nine years on 29th Avenue in Denver and we’ve gone ten minutes up the road to a new office in Arvada. We’re still in the process of unpacking, but we are quickly settling into our new space.

Our new address is 6385 West 52nd Avenue, Suite 2A, Arvada, Colorado 80002. Our phone number hasn’t changed; we’re still just a ring away at 303-623-1190. Rest assured while we settle into our new space our commitment to seamlessly serving our clients at the very highest level is still our number one priority.

We remain fully operational, and we would love to hear from you about your medical marketing needs.

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The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Building, Sharing Expertise at Future Conferences

Armada Medical Marketing added eight conferences in 2013 and looks forward to networking, showcasing our marketing expertise and learning more about the latest in radiology and the medical imaging industry.

RBMA_logo

RBMA: Marketing Conference

San Antonio

Armada’s first conference in 2013 is the RMBA — Radiology Business Management Association   marketing conference March 10-12 in the home of the ‘ol Alamo! Jenn and Calvin are attending and look forward to sharing our integrated marketing mix with attendees and learning what radiology marketing practices have worked for others.

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Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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Armada: Behind the Scenes

After joining Armada in May as its new Social Media Coordinator, I struggled a bit to catch on to the culture of our agency. You see, I work out of our St. Paul (Minnesota) office, and the majority of my co-workers are based in our Denver headquarters. Therefore, in efforts to get to know the team I sent out a fun questionnaire to each employee.

Don’t be fooled by their ability to magically edit, strategically market, develop, design, write, and blog for their medical clients. Behind the scenes, the Armada Medical Marketing team is a group of extraordinary adults.

Firstly, I discovered that for these folks, caffeine is essential. On average, the Armada team consumes three caffeinated drinks a day — coffee being the popular choice.

Snacks, or candy in our case, are also necessary to survive a work day. Perhaps we should invest in a vending machine due to the variety of answers — Laffy Taffy, Gobstoppers, Junior Mints — and all but two named a snack that included chocolate! Matt, an account manager, likes to snack on popcorn balls.

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Big Win at the Gold Leaf Awards

Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

Armada’s team celebrating at the Gold Leaf Awards ceremony included (left to right): Dan Snyders, Micki Sievwright, Amanda Frank and Jim Koehler.

(Photograph ©2011 Barry Staver www.barrystaver.com 303.880.8063)

 

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