Remember when we so boldly said we expected a win at the 2011 Colorado Healthcare Communicators Gold Leaf Awards?

We’re staying true to our word and last Thursday took home four awards for excellence in marketing, public relations, social media and creative design. Armada received three Silver Leaf Awards and one Bronze Leaf Award for its work.

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Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

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Armada Medical Marketing’s Jim Koehler and Jessica Black recently presented to the Colorado Healthcare Communicators on how to effectively market to physician and clinical audiences. The information and slides below are part of this presentation.

Physician Marketing Trend #1: The process by which physicians receive their information is changing … constantly

Physician Marketing Trend #2: Marketing to physicians requires a different approach than marketing to other audiences

Physician Marketing Trend #3: New physician marketing models require increased scrutiny of compliance guidelines

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It’s interesting when all of our employees’ backgrounds come together:

• Most of us have family who also work in health care.
• More than half of us have been happily employed by Armada for five-plus years.
• We like beer.
• We’re all using our college majors, be it journalism, public relations or marketing.
• And, geez, there are a lot of Texans!

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