22nd Annual Interdisciplinary Breast Center Conference - Booth No. 106

LAS VEGAS — Armada will participate in the National Consortium of Breast Centers’ (NCoBC) annual convention March 10-14 in Las Vegas. NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing, exhibiting at booth No. 106, will share its services and expertise in marketing women’s imaging and cancer treatment services.

“A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume,” said Jim Koehler, president at Armada Medical Marketing and an attendee at the upcoming conference.

For more than a decade, Armada has provided integrated marketing solutions to health care practitioners and medical device manufacturers. The agency’s unique talents in medical marketing result  in marketing strategies and tactics that cost-effectively achieve clients’ goals, including acquiring new patients, boosting professional referrals, improving patient loyalty and building awareness and preference within the community.

Follow the conference happenings with Armada on Twitter by using #NCoBC in your tweets.

RBMA’s “Building Better Radiology Marketing Programs” – Booth No. 211

FT. LAUDERDALE, Fla. — Armada Medical will attend and exhibit at the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference March 18-20 in Ft. Lauderdale, Fla.

Armada is the 2012 RBMA Brass Level Sponsor for the organization’s three conferences this year. Also a RBMA Corporate Member, Armada joins the most creative and talented radiology marketing professionals in the business at this year’s marketing-focused program. Jim Koehler and Jennifer Crump-Bertram from the Armada team will exhibit in booth No. 211. They will be available to share our agency’s medical marketing expertise in planning and implementing integrated campaigns, including social media, public relations and physician referral marketing.

Armada also entered the RBMA 2012 Quest Awards, which recognize agencies and centers that excel in their marketing efforts. Entries will be judged by experts in the field, and the winners will be announced at the RBMA gathering.

Amanda is a PR Account Manager at Armada and contributor to the Periscope Blog.

Client: Sorin Heart Valves

Project: Hanging Banners for the AATS 91st Annual Meeting

Planning/Goals of Project:

In the Periscope article Banners You Just Couldn’t Miss, Part I, Armada designed four circular, double-sided banners specifically for a unique space at the San Diego Convention Center. These are no ordinary banners, with a diameter of 19 feet. Based on our outstanding success at the San Diego conference, our client, a global medical device manufacturer — Sorin Group — negotiated with AATS conference managers to use these same banners in the Grand Hall at the American Association for Thoracic Surgery 91st Annual Meeting in the Pennsylvania Convention Center. Our marketing team was presented with another challenging scenario for this meeting: sponsor space in the Pennsylvania Convention Center to display the banners (the easy part) and figure out a way to effectively hang them (the difficult part) in this unique venue.

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Client: Sorin Heart Valves

Project: Hanging Banners for the STS 47th Annual Meeting

Planning/Goals of Project:

In evaluating sponsorship opportunities for Sorin Heart Valves (based in Arvada, Colo.) for the first of two primary thoracic surgeon events in the U.S., we believed that securing all of the hanging banners offered in the San Diego Convention Center would have the greatest impact. With prominent placement around entrances and exits to the Society of Thoracic Surgeons 47th Annual Meeting, the banners offered the perfect opportunity to quickly and concisely communicate perceived value of the company’s heart valve portfolio while reinforcing the market positioning as “the choice of cardiac surgeons worldwide.”

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This week Jim and Jennifer will attend the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference in Portland.

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We’re at Booth #106

Imaging centers — especially specialized breast screening and diagnostic imaging centers — can benefit and capitalize on social media. This week we’re talking with others about this topic at the National Consortium of Breast Centers’ (NCBC) annual convention March 12-16 in Las Vegas.

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Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

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