Five Insights: Capitalize on a LinkedIn Company Page

Insights on Capitalizing on LinkedIn Company PagesWe recently attended the Social Media Breakfast Minneapolis-Saint Paul event (SMBMSP) and got to thinking about LinkedIn and its hidden opportunities to promote your medical device company, outpatient clinic, hospital or health care product line.

LinkedIn is a social network with over 116 million users and its offerings for the health care industry is growing at an exponential pace. And a company page allows your brand to reach your target clients, future employees, potential business partners and even consumers. Share your brand messages, specialties and services, and latest news through a successfully built LinkedIn company page. With a few simple steps you can capitalize on a LinkedIn page’s ability to promote product awareness and expand company reach. Our team compiled a handful of tactics to get you started:

1) Images are Powerful

LinkedIn recently upgraded its visual options and now allows panoramic images for your company page — similar to the banner photos on Facebook pages. Since it is the first thing a person sees when visiting your company page, choose this image wisely. Highlight an event, health awareness month, service, physician or product, and create a visually appealing cover photo that best represents the work environment. Paul DeBettignies, an IT recruiter who blogs at Minnesota Headhunter, suggests changing the banner image quarterly to gain exposure and to show up in your followers’ news feeds more often. You’ll start to see more people taking notice of your page and your brand.

Armada Medical Marketing’s LinkedIn cover photo promotes each of our social media channels and provides a “call to action” to encourage viewers to connect and follow.

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Leaders in Breast Care Converge in Las Vegas

 23nd Annual Interdisciplinary Breast Center Conference to address communication and digital marketing

Armada Medical Marketing | NCBC Conference 2013 Las VegasWe’re in Las Vegas for the National Consortium of Breast Centers’ annual convention this week. We will hear from world leaders in breast imaging, surgery, medical and radiation oncology. Additionally, there will be new techniques and technologies introduced and new ways of approaching clinical management will be discussed.

NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing is exhibiting and is excited to share our services and expertise in marketing women’s imaging and cancer treatment services.

A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume. Additionally, medical device manufacturers are at the forefront of cutting-edge technology and require effective marketing services to communicate the benefits of their equipment over that of others.

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Knowledge is the New Pink

 

Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.

 

Our Objective

Reach out to patients on Facebook and arm them with valuable health information.

 

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