Q: How Do I Make the Most of Awareness Months?

A: Whether you’re marketing a medical device or a health care service, chances are there’s a national “awareness month” that you can leverage to improve the effectiveness of your marketing.

To illustrate, I’ll use the example of National Breast Cancer Awareness Month. During October, most consumer news outlets are heavily focused on stories related to breast cancer early diagnosis and treatment. This presents an excellent opportunity for hospitals, medical practices, diagnostic imaging centers, biopharmaceutical companies and equipment manufacturers focused on breast health.

 

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Q: Why Did My Brand Fail?

We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.

 

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Q: How Do You Leverage Your Exhibit Investment?

Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

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Cocktails & Conferences

Client: Atherotech Diagnostics Lab

Project: Conference Invitation

Planning/Goals of Project:

Atherotech, makers of the VAP® Cholesterol Test, sought to meet and influence a large number of attendees during the National Lipid Association conference in Washington D.C. It was decided that the best way to do this would be an off-site event during the conference.

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