Armada Brings Home the Gold from the Colorado Healthcare Communicators 2015 Gold Leaf Awards

Gold Leaf AwardsArmada Medical Marketing is honored to have been awarded a prestigious Gold Leaf and Silver Leaf Award from the 2015 Colorado Healthcare Communicators Gold Leaf Awards. The Armada team earned the Gold Leaf Award in the media relations category for media coverage secured in key outlets for the product launch of FORE Support Services’ AuthPal cloud-based prior authorization software for radiology practices.

Armada crafted a press release to announce the launch of this first-of-its-kind product and then used our extensive relationships within the radiology, and health care IT, and revenue cycle management space to secure coverage of the product’s launch at the 2015 Radiology Business Management Association’s Radiology Business Summit in Las Vegas this past June.

Judges’ comments on this powerful campaign included: “This product launch is a flawless new product launch media relations effort. It combines pre- and post-event communications and content creation to create a community of interest and actual product inquiries,” “Thoughtful and strategic messaging incorporated for each of the (campaign) phases and media channels,” and “…the validated responses, robust media coverage and engagement with the target market was a phenomenal achievement.”

We’re also very excited to have won a Silver Leaf Award in the single platform social media category for a Movember fundraising and men’s health awareness campaign we orchestrated for Synergy Radiology Associates last November. Armada recommended that Synergy conduct a Facebook fundraising campaign supporting the Movember USA Foundation, which raises awareness and research funds for prostate and testicular cancer by encouraging men to grow a moustache throughout the month of November. The growing moustache acts as a visual conversation starter and reminder about the importance of men’s health issues.

Six Synergy radiologists started the month clean-shaven and then sent in weekly photos of their moustache’s progress, which were shared on Synergy’s Facebook page. Fans of Synergy’s page voted for their favorites by clicking the like button. For every like a photo got, Synergy donated a dollar to the Movember USA Foundation, raising a total of $1,000. The campaign also increased Synergy’s social media fan base by attracting nearly 400 people to like and follow the radiology group’s Facebook page and engage in meaningful conversations about men’s health.

Judges’ comments included: “Great results on a single medium,” and “This is a great campaign and great use of a single platform for a B2B audience.”

Thanks to Colorado Healthcare Communicators for putting on another great event, and congratulations to all of this year’s award winners!

Share


Share


Armada Earns Healthcare Marketing Honors

It was a great night at the Colorado Healthcare Communicators (CHC) 2013 Gold Leaf Awards last night! Armada Medical Marketing sponsored the new-this-year After Party, offering the signature Armada Colada and a raffle of local Denver gifts and goodies.

Check out the CHC’s Twitter hashtag #GoldLeafAwards for complete coverage of last night’s award ceremony. Photos from the event will be shared on CHC’s Facebook page!

 

We’re very proud of the six projects that the CHC judges deemed worthy of awards:

  • Writing: Sales/Marketing Material – “From Manuscript to Medical Marketing” for Atherotech Diagnostics Lab

 

  • Social Media: Other Social Medium – “Broadcasting Breast Cancer Awareness
    on YouTube”
    for Radiology Associates of Hartford

 

  • Collateral over $10,000 – “Mitroflow Valsalva Conduit Collateral System” for Sorin Group

 

  • Social Media: Twitter – “Tweeting to a Physician Network” for Atherotech Diagnostics Lab

 

  • Event: Large – “Changing Hearts and Minds” a campaign for the American College of Cardiology Scientic Sessions for Atherotech Diagnostics Lab

 

  • Media Relations: Proactive Story Placements – “Driving participants to the Mammothon through Effective Media Relations” Radiology Associates of Hartford

For a full list of all of Armada’s awards visit our Awards and Honors page.
Read the rest of this entry »

Share


Share


Armada Medical Marketing Sponsors After Party at CHC Gold Leaf Awards

 

It’s the most anticipated awards event of the year for health care organizations’ marketing teams and medical marketing firms in Colorado: the Colorado Healthcare Communicators Annual Gold Leaf Awards. Taking place Thursday, October 24 at Mile High Station near downtown Denver, Armada Medical Marketing will continue the celebration as the exclusive sponsor of the event’s first-ever after party.

Attendees of the after party must be registered to join in the fun. For tickets to the Annual Gold Leaf Awards ceremony and dinner, visit www.healthcarecommunicators.org and click on 2013 Gold Leaf Awards. Hurry, ticket sales close October 16!

Read the rest of this entry »

Share


Share


Niche Product Launch for Cardiac Surgeons Gains Fast Acceptance

MVC Clinical Brochure (3)

Client: Sorin Group

Project: Launch of the First Prosthetic Aorta with a Biological Heart Valve

Planning/Goals of the Project: 

Sorin Group, a global medical device company and a leader in the treatment of cardiovascular diseases, requested Armada Medical Marketing’s assistance to successfully launch the company’s latest innovation: the Mitroflow® Valsalva Conduit. The new device is a solution for patients requiring both an aortic valve replacement and a prosthetic aorta. Armada Medical developed product launch messaging and materials to effectively position the new FDA-approved biological valve product available for the procedure. The resulting collateral system was designed to:

  • Drive product and brand awareness and preference among cardiac surgeons 
  • Provide surgeons with the clinical information about the conduit’s immediate and long-term benefits
  • Create messaging to help surgeons rationalize use of the product with other decision-makers

Read the rest of this entry »

Share


Share


Why We Plan to Win Big (Again) at the Gold Leaf Awards

Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

Read the rest of this entry »

Share


Share