Leading Magazine for Pharma Marketers Highlights Armada Medical Marketing’s Digital Work

PM360 Digital Compendium features Armada Medical Marketing in March 2013

PM360 Magazine, “the essential resource for pharma marketers,” recently featured a Digital Compendium edition that shared Armada Medical Marketing’s successful social media campaigns for our client Atherotech Diagnostics Lab.

“The Future of Digital: What’s Next for Pharma” details the YouTube effort Armada’s PR and social media team put forth during the client’s participation at the 2012 American Heart Association Scientific Sessions and also features a write-up on the award-winning blog, Cobble’s Corner, a lipidology discussion by Atherotech’s Chief Medical Officer.

Read the article on PM360’s website (click on Armada Medical Marketing).

 

Micki is Armada’s director of social media and also works in the PR department as a senior account manager.

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Managing Your Online Reputation

Five star physician review

“Doctors today cannot ignore their online reputation” – Kevin Pho, M.D., social media’s leading physician voice

Feeling ill? Google your symptoms. Looking for an at-home treatment for sore back muscles? Turn to WebMD. Need to get that sinus infection checked out? Search online for the most top-rated ENT doc in your area.

It’s clear that Americans’ health-care decisions are made with the help of a PC, tablet or smart phone these days. Take a look at the stats:

  • 41 percent of consumers say Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor, according to consulting firm PwC.
  • Most Americans (54%) are going online to determine which physicians to see, what treatment to get, and what services a hospital or clinic might provide, Manhattan Research found.
  • About one in five patients go to online rating sites, says Pew Research Center.

 

Many health care companies are embracing the tools online that allow for open avenues of communication for patients. But some say they’re resistant to engaging social media for their medical practices or companies. Our response, time and time again, is:

“People are talking about you online; wouldn’t you want to be part of the conversation?”

Read the rest of this entry »

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