Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

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We recently read the New York Times article about doctors using Facebook for both personal and professional reasons. It makes sense and we do the same. Just like any profession, you balance your career and personal sides.

Balance is the key phrase.

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Fidelity Investments, a leading provider or employer benefits, recently announced the first-ever decline of its annual estimate of future health care costs for retired couples. The estimated $230,000 required for a 65-year-old couple for medical expenses from the present through the remainder of their lives represents an 8 percent decline from last year’s estimate.

Is technology and innovation playing a part in this decline?

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At Armada, our clients sometimes require strategic counsel on compliance, regulations, ethics, copyrights, trademarks, and more client policies and standards than we could even begin to list. It may sound boring, but in a medical marketing agency, this function couldn’t be more critical.

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In the past year, we have helped clients create a Facebook presence to offer patients an online venue other than their website. We’re finding that patients comment on their procedure experience, interaction with physicians and let us know if they “like” what our clients are doing.

It’s a trend that’s continuing nationwide.

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And Armada’s Big Game Ad Analysis

Is watching the Super Bowl bad for your health? Experts came out before the championship match to say that the onslaught of junk food advertisements perpetuates America’s obesity epidemic.

Food and beverage companies paid millions to make up one-third of the ads aired Sunday, according to Advertising Age. (Car companies owned one-third or so, with the remainder split among websites, film studios, and retail chains.) With 111 million viewers — the most watched American TV broadcast ever — including millions of children, ads pitching high calorie foods, saturated fat snacks and carb-loaded drinks made their way into the American psyche and likely kitchen tables, too.

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