22nd Annual Interdisciplinary Breast Center Conference - Booth No. 106

LAS VEGAS — Armada will participate in the National Consortium of Breast Centers’ (NCoBC) annual convention March 10-14 in Las Vegas. NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing, exhibiting at booth No. 106, will share its services and expertise in marketing women’s imaging and cancer treatment services.

“A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume,” said Jim Koehler, president at Armada Medical Marketing and an attendee at the upcoming conference.

For more than a decade, Armada has provided integrated marketing solutions to health care practitioners and medical device manufacturers. The agency’s unique talents in medical marketing result  in marketing strategies and tactics that cost-effectively achieve clients’ goals, including acquiring new patients, boosting professional referrals, improving patient loyalty and building awareness and preference within the community.

Follow the conference happenings with Armada on Twitter by using #NCoBC in your tweets.

RBMA’s “Building Better Radiology Marketing Programs” – Booth No. 211

FT. LAUDERDALE, Fla. — Armada Medical will attend and exhibit at the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference March 18-20 in Ft. Lauderdale, Fla.

Armada is the 2012 RBMA Brass Level Sponsor for the organization’s three conferences this year. Also a RBMA Corporate Member, Armada joins the most creative and talented radiology marketing professionals in the business at this year’s marketing-focused program. Jim Koehler and Jennifer Crump-Bertram from the Armada team will exhibit in booth No. 211. They will be available to share our agency’s medical marketing expertise in planning and implementing integrated campaigns, including social media, public relations and physician referral marketing.

Armada also entered the RBMA 2012 Quest Awards, which recognize agencies and centers that excel in their marketing efforts. Entries will be judged by experts in the field, and the winners will be announced at the RBMA gathering.

Amanda is a PR Account Manager at Armada and contributor to the Periscope Blog.

Client: Invision Sally Jobe

Project: Imaging Center Genetic Testing Program

Planning/Goals of Project:

Invision Sally Jobe (ISJ), a diagnostic imaging network of 10 Denver metro outpatient centers, initiated its genetics program in January 2009 and hired a certified genetic counselor. While breast cancer screening advocacy is well established, breast cancer genetic testing and counseling and programs, including the ISJ program, often fail to attract adequate attention and funding. In June 2009, ISJ was able to fund a dedicated communications program in support of its Risk Assessment & Prevention Program (RAPP) and chose Armada to lead the effort.

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This week Jim and Jennifer will attend the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference in Portland.

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We’re at Booth #106

Imaging centers — especially specialized breast screening and diagnostic imaging centers — can benefit and capitalize on social media. This week we’re talking with others about this topic at the National Consortium of Breast Centers’ (NCBC) annual convention March 12-16 in Las Vegas.

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