Fighting the good fight

Consider these scenarios:

A primary care doctor knows a CT scan of the lungs is more likely to reveal cancerous lesions, but orders a standard chest X-ray instead.

A gastroenterologist knows a 13^C urea breath test is just as accurate as the endoscope at detecting H. pylori, but orders the scope anyway.

A cardiologist knows that the stress test is not as effective at determining heart attack risk as other tests, but continues to put his patients on the treadmill.

A cardiothoracic surgeon knows a particular heart valve would be better for her patient, but because her hospital refuses to purchase it, she uses an inferior device.

It is an outrage. You might even think it’s a crime.

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Armada Medical Marketing is very proud to have received two awards at the 2011 Colorado Business Marketing Association’s Gold Key Awards, which recognizes the best B2B marketing and advertising in the state.

Our agency received a Gold Award in Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs. We also received a Silver Award in Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits.

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We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.

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Client: Sorin Heart Valves

Project: Hanging Banners for the STS 47th Annual Meeting

Planning/Goals of Project:

In evaluating sponsorship opportunities for Sorin Heart Valves (based in Arvada, Colo.) for the first of two primary thoracic surgeon events in the U.S., we believed that securing all of the hanging banners offered in the San Diego Convention Center would have the greatest impact. With prominent placement around entrances and exits to the Society of Thoracic Surgeons 47th Annual Meeting, the banners offered the perfect opportunity to quickly and concisely communicate perceived value of the company’s heart valve portfolio while reinforcing the market positioning as “the choice of cardiac surgeons worldwide.”

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Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

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