Leaders in Breast Care Converge in Las Vegas

 23nd Annual Interdisciplinary Breast Center Conference to address communication and digital marketing

Armada Medical Marketing | NCBC Conference 2013 Las VegasWe’re in Las Vegas for the National Consortium of Breast Centers’ annual convention this week. We will hear from world leaders in breast imaging, surgery, medical and radiation oncology. Additionally, there will be new techniques and technologies introduced and new ways of approaching clinical management will be discussed.

NCoBC brings health professionals together from all over the world to discuss latest technologies and practices in breast cancer and disease detection. Armada Medical Marketing is exhibiting and is excited to share our services and expertise in marketing women’s imaging and cancer treatment services.

A comprehensive and integrated marketing program can help a hospital or breast center effectively demonstrate its expertise and differentiate it from competitors as a way to increase patient volume. Additionally, medical device manufacturers are at the forefront of cutting-edge technology and require effective marketing services to communicate the benefits of their equipment over that of others.

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Armada Medical Revamps Patient Education Program

Client: Renal Ventures Management

Project: RV CARE Patient Education Program 

Planning/Goals of the Project:

Armada Medical’s client Renal Ventures Management, the leading provider of dialysis services nationwide, is completely rewriting the standard of renal care through a series of innovative programs under the moniker RV CARE, or Renal Ventures Coaching for Actions, Results and Empowerment. Armada Medical was tasked to revamp the messaging and design of communications to be used throughout all aspects of the renal care process.

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Building, Sharing Expertise at Future Conferences

Armada Medical Marketing added eight conferences in 2013 and looks forward to networking, showcasing our marketing expertise and learning more about the latest in radiology and the medical imaging industry.

RBMA_logo

RBMA: Marketing Conference

San Antonio

Armada’s first conference in 2013 is the RMBA — Radiology Business Management Association   marketing conference March 10-12 in the home of the ‘ol Alamo! Jenn and Calvin are attending and look forward to sharing our integrated marketing mix with attendees and learning what radiology marketing practices have worked for others.

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Sorin Group SCORES with New App

Client: Sorin Group

Project: SCORE Multimedia Application

Planning/Goals of the Project:

With increasingly strict regulations and policies impacting hospital operations, medical device manufacturers have been forced to reevaluate their selling propositions. Instead of focusing on product features, manufacturers must communicate how they can help hospitals comply with health care reform, electronic medical record integration, as well as risk and overall cost mitigation.

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Share in Our Success

Thank you to our amazing clients for your hard work, dedication to marketing and willingness to trust even our most out-of-the-box recommendations! Without your support, these 2012 highlights would not exist!

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Running a Successful Mammothon

Client: Radiology Associates of Hartford

Project: Annual “Mammothon” Event

Planning/Goals of Project:

In early 2012, Radiology Associates of Hartford (RAH), a diagnostic imaging center based in Hartford, Conn., approached Armada to strategically organize a women’s health event aimed at promoting early detection of breast cancer and providing additional screening opportunities for women in their community.

Breast cancer is a familiar issue to many, but it’s of specific concern in Connecticut where the incidence of breast cancer is the second highest in the U.S. It’s well known that routine annual mammograms help improve breast cancer survival rates by providing early detection of cancer before symptoms develop. RAH wanted to provide an event that would not only promote their services, but also address this important community health issue and position their brand as a leader in advocating women’s health initiatives.

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