Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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New Name, New Brand

Client: Anova Cancer Care

Project: Comprehensive Rebranding, Renaming Campaign

Planning/Goals of Project:

Anova Cancer Care (formerly Denver CyberKnife) engaged Armada to create a comprehensive rebranding and lead generation campaign to support their recent name change. The direct-response lead-generation campaign was supported by a multimedia broadcast, newsprint and magazine advertising media buy, as well as an aggressive SEO campaign, and launched in early summer 2012.

Extensive consultation with our client and its physician outreach representatives revealed that, although the company had been marketing its services for several years, patients were generally uninformed of the benefits of CyberKnife treatment. For example, consumers were consistently surprised to learn that CyberKnife treatment is just as effective as other forms of cancer treatment; can be completed in five sessions; is non-invasive; and does not produce the typical side effects associated with surgery or other forms of radiation therapy. In short, the company had failed to find an advertising message that resonated with patients, accurately explaining the technology or effectively raising their expectations about cancer treatment.

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Looking for a Talented Marketer!

We’re adding to our team here at Armada Medical Marketing! We are looking for a highly motivated, health care marketing superstar for a Marketing Account Coordinator position. The selected candidate will become an integral part of our client services division, where we strive to be true strategic marketing partners to our clients, operating as an extension of their internal marketing teams.

 

The selected candidate will have the following attributes:

  • bachelor’s degree in a marketing-related field
  • quick problem-solving talents
  • advertising, direct mail, web and other interactive/social media campaign familiarity
  • excellent organization and team-building skills
  • ambition and optimism
  • willingness and ability to multitask

 

If you are ready for a challenge, and think you have what it takes to grow your role within our agency, please email your cover letter, resume and salary history/requirements.

To apply, email all requested documents to Jennifer Crump-Bertram. (No phone calls please.)

Armada will accept applications from 9/10 to 10/29.


Jennifer is the Senior Account Manager at Armada Medical Marketing.

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We’re Hiring: Are you a PR superstar?

Update (7/11): This position is currently filled, but Armada is always looking for new talent!

We’re adding to the team here at Armada Medical Marketing! Our Public Relations department is looking for a highly motivated, health care marketing superstar to fill a Public Relations Account Manager position.

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Armada Opens Twin Cities Office

Minn-e-soh-tah? You betchya!

Here in the Twin Cities, we’re proud of our northern accent — if you’re thinking of the movie “Fargo” then think again, that’s in North Dakota!

We’re also proud of the innovations in medical technology and top health care facilities located in the state of 10,000 lakes.

We, as in the Armada team, are very excited to announce the expansion of our services outside of our Denver headquarters to the medical mecca of Minneapolis and Saint Paul.

Armada’s Twin Cities office is home to the agency’s social media group, as well as account services serving Minnesota-based companies.

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Armada Signs Baro-Therapies Inc.

We’re excited to announce that Armada Medical Marketing has been chosen by Baro-Therapies Inc. of Miramar, Fla., to develop and manage the company’s launch for its barometric therapy device, The Rejuvenator.

Armada will design a strategic communications campaign to increase product awareness of The Rejuvenator among consumers, health care professionals and key markets. Campaign components will include direct-to-consumer and medical professional marketing in addition to strengthening social media efforts.

The Rejuvenator (at left) is a tent-like, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

 

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