Changing Physician Practice Patterns, Part I

Fighting the good fight

Consider these scenarios:

A primary care doctor knows a CT scan of the lungs is more likely to reveal cancerous lesions, but orders a standard chest X-ray instead.

A gastroenterologist knows a 13C urea breath test is just as accurate as the endoscope at detecting H. pylori, but orders the scope anyway.

A cardiologist knows that the stress test is not as effective at determining heart attack risk as other tests, but continues to put his patients on the treadmill.

A cardiothoracic surgeon knows a particular heart valve would be better for her patient, but because her hospital refuses to purchase it, she uses an inferior device.

It is an outrage. You might even think it’s a crime.

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Up in the Air: Marketing Insights from a Health Care Sales Exec

On my way home from a very enjoyable business trip to Minneapolis, I was fortunate enough to choose a seat by a VP of Sales for one of the world’s top orthopaedic device manufacturers. I couldn’t help but ask his point of view on the marketing tools that were most valuable to him and his sales team. His response was enlightening. Marketers, take heed:

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Marketing for Radiology Practices

 

 

This week Jim and Jennifer will attend the Radiology Business Management Association’s (RBMA) “Building Better Radiology Marketing Programs” conference in Portland.

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NCBC – Marketing for Breast Centers

We’re at Booth #106

Imaging centers — especially specialized breast screening and diagnostic imaging centers — can benefit and capitalize on social media. This week we’re talking with others about this topic at the National Consortium of Breast Centers’ (NCBC) annual convention March 12-16 in Las Vegas.

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Cocktails & Conferences

Client: Atherotech Diagnostics Lab

Project: Conference Invitation

Planning/Goals of Project:

Atherotech, makers of the VAP® Cholesterol Test, sought to meet and influence a large number of attendees during the National Lipid Association conference in Washington D.C. It was decided that the best way to do this would be an off-site event during the conference.

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Meet Our Crew

It’s interesting when all of our employees’ backgrounds come together:

  • Most of us have family who also work in health care.
  • More than half of us have been happily employed by Armada for five-plus years.
  • We like beer.
  • We’re all using our college majors, be it journalism, public relations or marketing.
  • And, geez, there are a lot of Texans!

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