Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

• Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
• Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

Read the rest of this entry »

Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

Read the rest of this entry »

Today’s ad agency has to be technologically savvy if it wants to compete. Social media and mobile communications have changed much about the way companies market. Gone are the days when you can simply choose to place an ad in the daily newspaper, on the radio, or on local TV stations to reach your target audience. Today, your audience is influenced by a laundry list of different media:

• Yahoo or Google
• Mobile Apps
• Twitter
• YouTube
• Facebook
• Blogs via RSS Feeds
• LinkedIn Discussions
• Yelp Reviews
• Email
• Text Messages
• Network/Cable Television
• Hulu/Netflix
• Traditional/Satellite Radio
• Websites
• Newspapers
• Magazines

Read the rest of this entry »