Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

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Today’s ad agency has to be technologically savvy if it wants to compete. Social media and mobile communications have changed much about the way companies market. Gone are the days when you can simply choose to place an ad in the daily newspaper, on the radio, or on local TV stations to reach your target audience. Today, your audience is influenced by a laundry list of different media:

• Yahoo or Google
• Mobile Apps
• Twitter
• YouTube
• Facebook
• Blogs via RSS Feeds
• LinkedIn Discussions
• Yelp Reviews
• Email
• Text Messages
• Network/Cable Television
• Hulu/Netflix
• Traditional/Satellite Radio
• Websites
• Newspapers
• Magazines

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