Armada Medical Marketing Hires Michael Elmendorf as Business Development Manager

We’re excited to announce that Michael Elmendorf recently joined Armada Medical Marketing as Business Development Manager. Based out of our Denver headquarters, Michael is tasked with targeting, researching and strategically growing our client base through a dedicated new business effort.

“Armada has a high level expertise in working with a variety of medical device manufacturers and health care providers,” he said. “I’ll be looking for opportunities for the agency to work with companies who have marketing challenges that we are uniquely equipped to solve.”

Michael said Armada Medical Marketing’s integrated approach makes it ideal for health care companies that offer a product or service that has met resistance within the medical community and has not yet realized its full sales potential.

“Armada has a long and distinguished history of helping these companies to more effectively target and persuade physicians and other health care professionals, as well as the patients they serve,” he said.

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The Next Challenge for Radiology Practices: RBMA Summit

Next week’s Radiology Business Management Association Radiology Summit is in our own backyard, taking place at the historic Broadmoor in Colorado Springs. Each year, RBMA provides a great opportunity to network with radiology professionals and practice administrators and share strategies in all areas of health care marketing.

Challenges in marketing to consumers, referring physicians and current patients are ever-present for leaders in radiology. We’re seeing radiology companies struggle with online reviews, decreasing modality volume and missed opportunities to get their name and associated expertise in the news.

Armada Medical Marketing will host booth #107 at RBMA and both Jim and Jennifer are eagerly awaiting introductions, questions and case studies of how to apply strategic marketing practices in an outpatient diagnostic imaging setting. Some “hot topics” we’ve seen over the past year have allowed us to create marketing campaigns to support our clients. Take a look…

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Running a Successful Mammothon

Client: Radiology Associates of Hartford

Project: Annual “Mammothon” Event

Planning/Goals of Project:

In early 2012, Radiology Associates of Hartford (RAH), a diagnostic imaging center based in Hartford, Conn., approached Armada to strategically organize a women’s health event aimed at promoting early detection of breast cancer and providing additional screening opportunities for women in their community.

Breast cancer is a familiar issue to many, but it’s of specific concern in Connecticut where the incidence of breast cancer is the second highest in the U.S. It’s well known that routine annual mammograms help improve breast cancer survival rates by providing early detection of cancer before symptoms develop. RAH wanted to provide an event that would not only promote their services, but also address this important community health issue and position their brand as a leader in advocating women’s health initiatives.

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Agency Record Achieved at 2012 Gold Leaf Awards

Hard work pays off. And at this year’s Colorado Healthcare Communicators (CHC) 2012 Gold Leaf Awards, we were rewarded for our hard work in a big way!

Taking home three Silver Leaf Awards and four Bronze Leaf Awards, we set an internal agency record for the greatest number of awards won in a single competition specific to health care marketing. Here’s the run down of the winning projects:

 

Advertisements that worked

A couple of advertisements from the rebranding campaign for Anova Cancer Care made an impression and garnered results. The direct-response television ad campaign and two-page direct-response print ad used thought-provoking questions and dynamic, high-tech visuals to capture both the attention — and the imagination — of those newly diagnosed with certain types of cancer.

  • Silver Leaf Award: Broadcast Advertising — Anova Cancer Care, Direct Response TV
  • Bronze Leaf Award: Single Print Advertisement — Anova Cancer Care, Cancer Treatment Evolved

 

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Changing Physician Practice Patterns, Part I

Fighting the good fight

Consider these scenarios:

A primary care doctor knows a CT scan of the lungs is more likely to reveal cancerous lesions, but orders a standard chest X-ray instead.

A gastroenterologist knows a 13C urea breath test is just as accurate as the endoscope at detecting H. pylori, but orders the scope anyway.

A cardiologist knows that the stress test is not as effective at determining heart attack risk as other tests, but continues to put his patients on the treadmill.

A cardiothoracic surgeon knows a particular heart valve would be better for her patient, but because her hospital refuses to purchase it, she uses an inferior device.

It is an outrage. You might even think it’s a crime.

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Q: Why Did My Brand Fail?

We’ve all heard the quote “He who fails to plan, plans to fail”… then we promptly roll our eyes.

 

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