Armada Medical Marketing Hires Michael Elmendorf as Business Development Manager

We’re excited to announce that Michael Elmendorf recently joined Armada Medical Marketing as Business Development Manager. Based out of our Denver headquarters, Michael is tasked with targeting, researching and strategically growing our client base through a dedicated new business effort.

“Armada has a high level expertise in working with a variety of medical device manufacturers and health care providers,” he said. “I’ll be looking for opportunities for the agency to work with companies who have marketing challenges that we are uniquely equipped to solve.”

Michael said Armada Medical Marketing’s integrated approach makes it ideal for health care companies that offer a product or service that has met resistance within the medical community and has not yet realized its full sales potential.

“Armada has a long and distinguished history of helping these companies to more effectively target and persuade physicians and other health care professionals, as well as the patients they serve,” he said.

Read the rest of this entry »

Share


Share


Niche Product Launch for Cardiac Surgeons Gains Fast Acceptance

MVC Clinical Brochure (3)

Client: Sorin Group

Project: Launch of the First Prosthetic Aorta with a Biological Heart Valve

Planning/Goals of the Project: 

Sorin Group, a global medical device company and a leader in the treatment of cardiovascular diseases, requested Armada Medical Marketing’s assistance to successfully launch the company’s latest innovation: the Mitroflow® Valsalva Conduit. The new device is a solution for patients requiring both an aortic valve replacement and a prosthetic aorta. Armada Medical developed product launch messaging and materials to effectively position the new FDA-approved biological valve product available for the procedure. The resulting collateral system was designed to:

  • Drive product and brand awareness and preference among cardiac surgeons 
  • Provide surgeons with the clinical information about the conduit’s immediate and long-term benefits
  • Create messaging to help surgeons rationalize use of the product with other decision-makers

Read the rest of this entry »

Share


Share


Armada Signs Baro-Therapies Inc.

We’re excited to announce that Armada Medical Marketing has been chosen by Baro-Therapies Inc. of Miramar, Fla., to develop and manage the company’s launch for its barometric therapy device, The Rejuvenator.

Armada will design a strategic communications campaign to increase product awareness of The Rejuvenator among consumers, health care professionals and key markets. Campaign components will include direct-to-consumer and medical professional marketing in addition to strengthening social media efforts.

The Rejuvenator (at left) is a tent-like, portable barometric therapy device that provides drug-free relief from inflammatory pain and neurological conditions using elevated barometric pressure.

 

Read the rest of this entry »

Share


Share


Q: How Do You Leverage Your Exhibit Investment?

Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

Read the rest of this entry »

Share


Share