How to Kick-Start an Employee Wellness Challenge

1208701_10101931161578573_1394992726_n (2)As an active and healthy Denverite, I wanted to bring forth an organized employee wellness effort into our company. Studies show that healthy employees take fewer sick days and work better overall. Starting last month, the Armada Wellness Challenge aimed to encourage healthier lifestyle behaviors among our crew and add some fun activities into our day-to-day work.

The month-long challenge featured a different goal each week:

• Week 1: Rest, Relaxation and Sleep

• Week 2: More Water, Less Caffeine and Sugar

• Week 3: Cook at Home, Pack a Lunch

• Week 4: Get Active

The greatest obstacle was to create weekly goals that were not only attainable by every employee but also fun and engaging to participate in. Weekly emails included helpful resources related to that week’s goal and stand-out employees were recognized as the week’s “Honorable Mention” via a virtual challenger board and on Armada’s social media channels.Dan Wellness Challenge

Every business can benefit from creating a short or long-term wellness challenge — it’s a win-win effort.

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Making Lipids Sexy and Social

Client: Atherotech Diagnostics Lab

Project: Social media campaign with a blog leading the conversation

Planning/Goals of Project:

Armada’s challenge was to transform Michael Cobble, M.D., from a behind-the-scenes chief medical officer with a national diagnostic testing company (our client Atherotech Diagnostics Lab) into a well-known and respected expert in the field of lipidology.

The first and most important step in this process was to strategically position Dr. Cobble as a lipidology expert and key opinion leader using the most effective communication tools and platform. The primary platform we chose was the blog, a very powerful social media tool.

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Q: How Do I Make the Most of Awareness Months?

A: Whether you’re marketing a medical device or a health care service, chances are there’s a national “awareness month” that you can leverage to improve the effectiveness of your marketing.

To illustrate, I’ll use the example of National Breast Cancer Awareness Month. During October, most consumer news outlets are heavily focused on stories related to breast cancer early diagnosis and treatment. This presents an excellent opportunity for hospitals, medical practices, diagnostic imaging centers, biopharmaceutical companies and equipment manufacturers focused on breast health.

 

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Finding Balance with Social Media & Medicine

 

We recently read the New York Times article about doctors using Facebook for both personal and professional reasons. It makes sense and we do the same. Just like any profession, you balance your career and personal sides.

Balance is the key phrase.

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