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As an active and healthy Denverite, I wanted to bring forth an organized employee wellness effort into our company. Studies show that healthy employees take fewer sick days and work better overall. Starting last month, the Armada Wellness Challenge aimed to encourage healthier lifestyle behaviors among our crew and add some fun activities into our day-to-day work.
The month-long challenge featured a different goal each week:
• Week 1: Rest, Relaxation and Sleep
• Week 2: More Water, Less Caffeine and Sugar
• Week 3: Cook at Home, Pack a Lunch
• Week 4: Get Active
The greatest obstacle was to create weekly goals that were not only attainable by every employee but also fun and engaging to participate in. Weekly emails included helpful resources related to that week’s goal and stand-out employees were recognized as the week’s “Honorable Mention” via a virtual challenger board and on Armada’s social media channels.
Every business can benefit from creating a short or long-term wellness challenge — it’s a win-win effort.
A: Whether you’re marketing a medical device or a health care service, chances are there’s a national “awareness month” that you can leverage to improve the effectiveness of your marketing.
