Armada Medical Marketing Hires Michael Elmendorf as Business Development Manager

We’re excited to announce that Michael Elmendorf recently joined Armada Medical Marketing as Business Development Manager. Based out of our Denver headquarters, Michael is tasked with targeting, researching and strategically growing our client base through a dedicated new business effort.

“Armada has a high level expertise in working with a variety of medical device manufacturers and health care providers,” he said. “I’ll be looking for opportunities for the agency to work with companies who have marketing challenges that we are uniquely equipped to solve.”

Michael said Armada Medical Marketing’s integrated approach makes it ideal for health care companies that offer a product or service that has met resistance within the medical community and has not yet realized its full sales potential.

“Armada has a long and distinguished history of helping these companies to more effectively target and persuade physicians and other health care professionals, as well as the patients they serve,” he said.

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Up in the Air: Marketing Insights from a Health Care Sales Exec

On my way home from a very enjoyable business trip to Minneapolis, I was fortunate enough to choose a seat by a VP of Sales for one of the world’s top orthopaedic device manufacturers. I couldn’t help but ask his point of view on the marketing tools that were most valuable to him and his sales team. His response was enlightening. Marketers, take heed:

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Capitalizing on Health Care Savings

Fidelity Investments, a leading provider or employer benefits, recently announced the first-ever decline of its annual estimate of future health care costs for retired couples. The estimated $230,000 required for a 65-year-old couple for medical expenses from the present through the remainder of their lives represents an 8 percent decline from last year’s estimate.

Is technology and innovation playing a part in this decline?

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Q: How Do You Leverage Your Exhibit Investment?

Tradeshow and conference season is upon us! Exhibiting at such an event is an expensive endeavor for a medical device company. But that “expense” becomes more acute if you fail to achieve the qualified leads you need to maximize your return on investment.

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