Five Insights: Capitalize on a LinkedIn Company Page

Insights on Capitalizing on LinkedIn Company PagesWe recently attended the Social Media Breakfast Minneapolis-Saint Paul event (SMBMSP) and got to thinking about LinkedIn and its hidden opportunities to promote your medical device company, outpatient clinic, hospital or health care product line.

LinkedIn is a social network with over 116 million users and its offerings for the health care industry is growing at an exponential pace. And a company page allows your brand to reach your target clients, future employees, potential business partners and even consumers. Share your brand messages, specialties and services, and latest news through a successfully built LinkedIn company page. With a few simple steps you can capitalize on a LinkedIn page’s ability to promote product awareness and expand company reach. Our team compiled a handful of tactics to get you started:

1) Images are Powerful

LinkedIn recently upgraded its visual options and now allows panoramic images for your company page — similar to the banner photos on Facebook pages. Since it is the first thing a person sees when visiting your company page, choose this image wisely. Highlight an event, health awareness month, service, physician or product, and create a visually appealing cover photo that best represents the work environment. Paul DeBettignies, an IT recruiter who blogs at Minnesota Headhunter, suggests changing the banner image quarterly to gain exposure and to show up in your followers’ news feeds more often. You’ll start to see more people taking notice of your page and your brand.

Armada Medical Marketing’s LinkedIn cover photo promotes each of our social media channels and provides a “call to action” to encourage viewers to connect and follow.

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Q: How is Armada Providing Interactive Media to its Clients?

Today’s ad agency has to be technologically savvy if it wants to compete. Social media and mobile communications have changed much about the way companies market. Gone are the days when you can simply choose to place an ad in the daily newspaper, on the radio, or on local TV stations to reach your target audience. Today, your audience is influenced by a laundry list of different media:

  • Yahoo or Google
  • Mobile Apps
  • Twitter
  • YouTube
  • Facebook
  • Blogs via RSS Feeds
  • LinkedIn Discussions
  • Yelp Reviews
  • Email
  • Text Messages
  • Network/Cable Television
  • Hulu/Netflix
  • Traditional/Satellite Radio
  • Websites
  • Newspapers
  • Magazines

 

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