Armada Earns Healthcare Marketing Honors

It was a great night at the Colorado Healthcare Communicators (CHC) 2013 Gold Leaf Awards last night! Armada Medical Marketing sponsored the new-this-year After Party, offering the signature Armada Colada and a raffle of local Denver gifts and goodies.

Check out the CHC’s Twitter hashtag #GoldLeafAwards for complete coverage of last night’s award ceremony. Photos from the event will be shared on CHC’s Facebook page!

 

We’re very proud of the six projects that the CHC judges deemed worthy of awards:

  • Writing: Sales/Marketing Material – “From Manuscript to Medical Marketing” for Atherotech Diagnostics Lab

 

  • Social Media: Other Social Medium – “Broadcasting Breast Cancer Awareness
    on YouTube”
    for Radiology Associates of Hartford

 

  • Collateral over $10,000 – “Mitroflow Valsalva Conduit Collateral System” for Sorin Group

 

  • Social Media: Twitter – “Tweeting to a Physician Network” for Atherotech Diagnostics Lab

 

  • Event: Large – “Changing Hearts and Minds” a campaign for the American College of Cardiology Scientic Sessions for Atherotech Diagnostics Lab

 

  • Media Relations: Proactive Story Placements – “Driving participants to the Mammothon through Effective Media Relations” Radiology Associates of Hartford

For a full list of all of Armada’s awards visit our Awards and Honors page.
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Leading Magazine for Pharma Marketers Highlights Armada Medical Marketing’s Digital Work

PM360 Digital Compendium features Armada Medical Marketing in March 2013

PM360 Magazine, “the essential resource for pharma marketers,” recently featured a Digital Compendium edition that shared Armada Medical Marketing’s successful social media campaigns for our client Atherotech Diagnostics Lab.

“The Future of Digital: What’s Next for Pharma” details the YouTube effort Armada’s PR and social media team put forth during the client’s participation at the 2012 American Heart Association Scientific Sessions and also features a write-up on the award-winning blog, Cobble’s Corner, a lipidology discussion by Atherotech’s Chief Medical Officer.

Read the article on PM360’s website (click on Armada Medical Marketing).

 

Micki is Armada’s director of social media and also works in the PR department as a senior account manager.

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Managing Your Online Reputation

Five star physician review

“Doctors today cannot ignore their online reputation” – Kevin Pho, M.D., social media’s leading physician voice

Feeling ill? Google your symptoms. Looking for an at-home treatment for sore back muscles? Turn to WebMD. Need to get that sinus infection checked out? Search online for the most top-rated ENT doc in your area.

It’s clear that Americans’ health-care decisions are made with the help of a PC, tablet or smart phone these days. Take a look at the stats:

  • 41 percent of consumers say Facebook, Twitter, YouTube and online forums influence their choice of a specific hospital, medical facility or doctor, according to consulting firm PwC.
  • Most Americans (54%) are going online to determine which physicians to see, what treatment to get, and what services a hospital or clinic might provide, Manhattan Research found.
  • About one in five patients go to online rating sites, says Pew Research Center.

 

Many health care companies are embracing the tools online that allow for open avenues of communication for patients. But some say they’re resistant to engaging social media for their medical practices or companies. Our response, time and time again, is:

“People are talking about you online; wouldn’t you want to be part of the conversation?”

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Q: Need a Strategy for Wear Red Day?

A: Here at Armada we’re promoting National Wear Red Day on our own behalf and raising awareness of women and heart disease for our clients. Showing a strong internal effort to back this cause is a great strategy for gaining social buzz. Capitalize on your company or medical practice’s participation by sharing your updates and photos and engaging with other relevant organizations online.

Go Red for Women created National Wear Red Day, every first Friday of February (this year it’s Feb. 1, 2013), exactly a decade ago to shine a spotlight on a serious health issue and the No. 1 killer of women.

According to recent statistics, 21 percent fewer women are dying from heart disease! Now that’s awareness in action!

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Knowledge is the New Pink

 

Happy Halloween! It’s the last day in October and most of us are putting away the pink and donning our pumpkin orange. Pink has become the international symbol for dedication to Breast Cancer Awareness Month (BCAM). And this year we saw more and more efforts drawing upon awareness, support and knowledge.

Months ago, when we were collaborating on radiology marketing strategies for our diagnostic imaging clients, we recommended adding a highly focused on social media component for BCAM in addition to traditional marketing communications.

 

Our Objective

Reach out to patients on Facebook and arm them with valuable health information.

 

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Why We Plan to Win Big (Again) at the Gold Leaf Awards

Entry deadlines are fast approaching for Colorado’s only member organization that exclusively honors local healthcare communicators and marketing professionals.

The Colorado Healthcare Communicators host the annual competition and this year is sure to have fierce competition. We are excited to enter many of our social media projects and new media accomplishments, including mobile applications. The 2011 Gold Leaf Awards are set for Thursday, October 13 at the Magnolia Hotel in downtown Denver.

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